The Covery vs Ellie Mental Health
Franchise Comparison 2026
Both The Covery and Ellie Mental Health are healthcare franchises. The Covery requires an investment of $260K – $383K while Ellie Mental Health requires $189K – $445K. In terms of revenue, Ellie Mental Health reports higher average unit revenue at $818K. Note: Reported as net sales, not gross sales. Ellie Mental Health has SBA lending data on file with a 9.1% charge-off rate. FranchiseVerdict rates The Covery D (Below average) and Ellie Mental Health B (Above average).
| Metric | The Covery | Ellie Mental Health |
|---|---|---|
| Verdict Grade | DBelow average | BAbove average |
| Investment Range | $260K – $383K | $189K – $445K |
| Franchise Fee | $43K | $60K |
| Royalty Rate | 6.8% | 7.5% |
| Average Revenue (Item 19) | $709KIncl. company outlets | $818K |
| SBA Charge-Off Rate | Limited data | 9.1% (113 loans) |
| Total Units | 18 | 249 |
| Unit Growth (YoY) | +1 units | +9 units |
| Year Began Franchising | 2021 | 2021 |
| FDD Year | 2025 | 2026 |
Investment Range
$260K – $383K
$189K – $445K
Franchise Fee
$43K
$60K
Royalty Rate
6.8%
7.5%
Average Revenue (Item 19)
$709KIncl. company outlets
$818K
SBA Charge-Off Rate
Limited data
9.1% (113 loans)
Total Units
18
249
Unit Growth (YoY)
+1 units
+9 units
Year Began Franchising
2021
2021
FDD Year
2025
2026