the COUNTER CUSTOM BURGERS vs Peet's Coffee
Franchise Comparison 2026
Both the COUNTER CUSTOM BURGERS and Peet's Coffee are quick-service restaurants franchises. the COUNTER CUSTOM BURGERS requires an investment of $712K – $2.0M while Peet's Coffee requires $1.0M – $1.7M. In terms of revenue, the COUNTER CUSTOM BURGERS reports higher average unit revenue at $2.7M. FranchiseVerdict rates the COUNTER CUSTOM BURGERS D (Below average) and Peet's Coffee A (Strongest tier).
| Metric | the COUNTER CUSTOM BURGERS | Peet's Coffee |
|---|---|---|
| Verdict Grade | DBelow averageBelow average | AStrongest tierStrongest tier |
| Investment Range | $712K – $2.0M | $1.0M – $1.7M |
| Franchise Fee | $35K | $35K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $2.7M | $1.5MCompany-owned only |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 11 | 199 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2024 |
| FDD Year | 2025 | 2026 |
Investment Range
$712K – $2.0M
$1.0M – $1.7M
Franchise Fee
$35K
$35K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$2.7M
$1.5MCompany-owned only
SBA Charge-Off Rate
Limited data
N/A
Total Units
11
199
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2024
FDD Year
2025
2026