Which is the better franchise, Surestay or BW Premier Collection and BW Signature Collection?

FranchiseVerdict grades Surestay B and BW Premier Collection and BW Signature Collection B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Surestay vs BW Premier Collection and BW Signature Collection

Q: Is Surestay or BW Premier Collection and BW Signature Collection cheaper to open?

Surestay costs $880,775–$2,920,725 and BW Premier Collection and BW Signature Collection costs $442,540–$2,765,125 to open (FDD Item 7). BW Premier Collection and BW Signature Collection has the lower entry cost.

Franchise Comparison 2026

Both Surestay and BW Premier Collection and BW Signature Collection are lodging franchises. Surestay requires an investment of $881K – $2.9M while BW Premier Collection and BW Signature Collection requires $443K – $2.8M. Neither Surestay nor BW Premier Collection and BW Signature Collection makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. Surestay has SBA lending data on file with a 4.5% charge-off rate. FranchiseVerdict rates Surestay B (Above average) and BW Premier Collection and BW Signature Collection B (Above average).

Metric	Surestay	BW Premier Collection and BW Signature Collection
Verdict Grade	BAbove average	BAbove average
Investment Range	$881K – $2.9M	$443K – $2.8M
Franchise Fee	$25K	$25K
Royalty Rate	5.0%	5.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	N/ANo Item 19 representation
SBA Charge-Off Rate	4.5% (58 loans)	N/A
Total Units	16	67
Unit Growth (YoY)	+11 units	+3 units
Year Began Franchising	2016	2020
FDD Year	2026	2026