Is SOMA MASSAGE THERAPY® or Intelligent Assistant cheaper to open?

SOMA MASSAGE THERAPY® costs $165,331–$406,331 and Intelligent Assistant costs $168,000–$395,000 to open (FDD Item 7). SOMA MASSAGE THERAPY® has the lower entry cost.

Which is the better franchise, SOMA MASSAGE THERAPY® or Intelligent Assistant?

FranchiseVerdict grades SOMA MASSAGE THERAPY® C and Intelligent Assistant C, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

SOMA MASSAGE THERAPY® vs Intelligent Assistant

Franchise Comparison 2026

Both SOMA MASSAGE THERAPY® and Intelligent Assistant are personal care & beauty franchises. SOMA MASSAGE THERAPY® requires an investment of $165K – $406K while Intelligent Assistant requires $168K – $395K. SOMA MASSAGE THERAPY® discloses average revenue of $1.3M; no Item 19 revenue figure is on file for Intelligent Assistant. Note: Company-owned outlets only - not franchisee performance; Based on only 2 outlets. FranchiseVerdict rates SOMA MASSAGE THERAPY® C (Average) and Intelligent Assistant C (Average).

Metric	SOMA MASSAGE THERAPY®	Intelligent Assistant
Verdict Grade	CAverage	CAverage
Investment Range	$165K – $406K	$168K – $395K
Franchise Fee	$45K	$50K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$1.3MCompany-owned only · n=2	N/APer franchisee, not per outlet · Company-owned only
SBA Charge-Off Rate	N/A	N/A
Total Units	2	0
Unit Growth (YoY)	+0 units	+0 units
Year Began Franchising	2024	2025
FDD Year	2025	2025