Smartstyle vs Cookie Cutters
Franchise Comparison 2026
Both Smartstyle and Cookie Cutters are personal care & beauty franchises. Smartstyle requires an investment of $184K – $336K while Cookie Cutters requires $138K – $390K. Cookie Cutters discloses average revenue of $314K; Smartstyle does not report Item 19 data. On SBA loan performance, Smartstyle has a lower charge-off rate (2.3%) compared to Cookie Cutters (14.3%). FranchiseVerdict rates Smartstyle B (Above average) and Cookie Cutters A (Strongest tier).
| Metric | Smartstyle | Cookie Cutters |
|---|---|---|
| Verdict Grade | BAbove averageAbove average | AStrongest tierStrongest tier |
| Investment Range | $184K – $336K | $138K – $390K |
| Franchise Fee | $40K | $40K |
| Royalty Rate | Weeks 1-52: 4% of Gross Sales; Week 53 through end of Franchise Agreement Term: 5% of Gross Sales or $100 per week, whichever is greater | 5.0% |
| Average Revenue (Item 19) | N/A | $314K |
| SBA Charge-Off Rate | 2.3% (75 loans) | 14.3% (24 loans) |
| Total Units | 911 | 120 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2016 | 2015 |
| FDD Year | 2025 | 2026 |
Investment Range
$184K – $336K
$138K – $390K
Franchise Fee
$40K
$40K
Royalty Rate
Weeks 1-52: 4% of Gross Sales; Week 53 through end of Franchise Agreement Term: 5% of Gross Sales or $100 per week, whichever is greater
5.0%
Average Revenue (Item 19)
N/A
$314K
SBA Charge-Off Rate
2.3% (75 loans)
14.3% (24 loans)
Total Units
911
120
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2016
2015
FDD Year
2025
2026