Is Set The Stage or Home Instead cheaper to open?

Set The Stage costs $190,320–$237,825 and Home Instead costs $92,640–$350,550 to open (FDD Item 7). Home Instead has the lower entry cost.

Which is safer, Set The Stage or Home Instead?

SBA 7(a) charge-off rate is 0.0% for Set The Stage and 2.7% for Home Instead. Lower is safer, so Set The Stage has the stronger loan-repayment record.

Which is the better franchise, Set The Stage or Home Instead?

FranchiseVerdict grades Set The Stage A and Home Instead A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Set The Stage vs Home Instead

Franchise Comparison 2026

Both Set The Stage and Home Instead are senior care franchises. Set The Stage requires an investment of $190K – $238K while Home Instead requires $93K – $351K. Home Instead discloses average revenue of $2.8M; Set The Stage does not report Item 19 data. On SBA loan performance, Set The Stage has a lower charge-off rate (0.0%) compared to Home Instead (2.7%). FranchiseVerdict rates Set The Stage A (Strongest tier) and Home Instead A (Strongest tier).

Metric	Set The Stage	Home Instead
Verdict Grade	AStrongest tierStrongest tier	AStrongest tierStrongest tier
Investment Range	$190K – $238K	$93K – $351K
Franchise Fee	$60K	$54K
Royalty Rate	the greater of 6% of Gross Revenues or a minimum monthly royalty	5.0%
Average Revenue (Item 19)	N/A	$2.8M
SBA Charge-Off Rate	0.0% (23 loans)	2.7% (194 loans)
Total Units	24	634
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	2022	1995
FDD Year	2025	2026