Is Set The Stage or Home Instead cheaper to open?

Set The Stage costs $190,320–$237,825 and Home Instead costs $92,640–$350,550 to open (FDD Item 7). Home Instead has the lower entry cost.

Which earns more, Set The Stage or Home Instead?

Set The Stage reports $378,349 average annual unit revenue vs $2,750,875 for Home Instead (FDD Item 19). Home Instead is higher. For Set The Stage: Averaged per franchisee, not per outlet - not comparable with per-outlet figures.

Which is the better franchise, Set The Stage or Home Instead?

FranchiseVerdict grades Set The Stage B and Home Instead A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Set The Stage vs Home Instead

Franchise Comparison 2026

Both Set The Stage and Home Instead are senior care franchises. Set The Stage requires an investment of $190K – $238K while Home Instead requires $93K – $351K. In terms of revenue, Home Instead reports higher average unit revenue at $2.8M. Home Instead has SBA lending data on file with a 2.7% charge-off rate. FranchiseVerdict rates Set The Stage B (Above average) and Home Instead A (Strongest tier).

Metric	Set The Stage	Home Instead
Verdict Grade	BAbove average	AStrongest tier
Investment Range	$190K – $238K	$93K – $351K
Franchise Fee	$60K	$54K
Royalty Rate	6.0%	5.0%
Average Revenue (Item 19)	$378KPer franchisee, not per outlet	$2.8M
SBA Charge-Off Rate	Limited data	2.7% (194 loans)
Total Units	24	634
Unit Growth (YoY)	+18 units	+7 units
Year Began Franchising	2022	1995
FDD Year	2025	2026