Peet's Coffee vs the COUNTER CUSTOM BURGERS
Franchise Comparison 2026
Both Peet's Coffee and the COUNTER CUSTOM BURGERS are quick-service restaurants franchises. Peet's Coffee requires an investment of $1.0M – $1.7M while the COUNTER CUSTOM BURGERS requires $712K – $2.0M. In terms of revenue, the COUNTER CUSTOM BURGERS reports higher average unit revenue at $2.7M. FranchiseVerdict rates Peet's Coffee A (Strongest tier) and the COUNTER CUSTOM BURGERS D (Below average).
| Metric | Peet's Coffee | the COUNTER CUSTOM BURGERS |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | DBelow averageBelow average |
| Investment Range | $1.0M – $1.7M | $712K – $2.0M |
| Franchise Fee | $35K | $35K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $1.5MCompany-owned only | $2.7M |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 199 | 11 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2024 | 2006 |
| FDD Year | 2026 | 2025 |
Investment Range
$1.0M – $1.7M
$712K – $2.0M
Franchise Fee
$35K
$35K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$1.5MCompany-owned only
$2.7M
SBA Charge-Off Rate
N/A
Limited data
Total Units
199
11
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2024
2006
FDD Year
2026
2025