Morrison Plus Property Inspections vs COUNSELOR REALTY
Franchise Comparison 2026
Both Morrison Plus Property Inspections and COUNSELOR REALTY are real estate franchises. Morrison Plus Property Inspections requires an investment of $44K – $83K while COUNSELOR REALTY requires $23K – $106K. Morrison Plus Property Inspections discloses average revenue of $181K; COUNSELOR REALTY makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Averaged per franchisee, not per outlet - not comparable with per-outlet figures. FranchiseVerdict rates Morrison Plus Property Inspections B (Above average) and COUNSELOR REALTY B (Above average).
| Metric | Morrison Plus Property Inspections | COUNSELOR REALTY |
|---|---|---|
| Verdict Grade | BAbove average | BAbove average |
| Investment Range | $44K – $83K | $23K – $106K |
| Franchise Fee | $35K | $8K |
| Royalty Rate | 7.0% | Base Monthly Fee of $371 (includes first 5 licensed agents), plus Continuing Agent Fee of $32-$53 per licensed agent per month |
| Average Revenue (Item 19) | $181KPer franchisee, not per outlet | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 11 | 10 |
| Unit Growth (YoY) | +1 units | +0 units |
| Year Began Franchising | 2017 | 2002 |
| FDD Year | 2022 | 2026 |
Investment Range
$44K – $83K
$23K – $106K
Franchise Fee
$35K
$8K
Royalty Rate
7.0%
Base Monthly Fee of $371 (includes first 5 licensed agents), plus Continuing Agent Fee of $32-$53 per licensed agent per month
Average Revenue (Item 19)
$181KPer franchisee, not per outlet
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
N/A
Total Units
11
10
Unit Growth (YoY)
+1 units
+0 units
Year Began Franchising
2017
2002
FDD Year
2022
2026