Honest vs Eggspectation
Franchise Comparison 2026
Both Honest and Eggspectation are full-service restaurants franchises. Honest requires an investment of $1.9M – $2.7M while Eggspectation requires $2.0M – $2.5M. Eggspectation discloses average revenue of $4.5M; Honest makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Based on only 2 outlets. FranchiseVerdict rates Honest B (Above average) and Eggspectation C (Average).
| Metric | Honest | Eggspectation |
|---|---|---|
| Verdict Grade | BAbove average | CAverage |
| Investment Range | $1.9M – $2.7M | $2.0M – $2.5M |
| Franchise Fee | $25K | $50K |
| Royalty Rate | 5.5% | 5.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $4.5Mn=2 |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 40 | 8 |
| Unit Growth (YoY) | +4 units | -1 units |
| Year Began Franchising | 2016 | 2016 |
| FDD Year | 2025 | 2025 |
Investment Range
$1.9M – $2.7M
$2.0M – $2.5M
Franchise Fee
$25K
$50K
Royalty Rate
5.5%
5.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$4.5Mn=2
SBA Charge-Off Rate
Limited data
N/A
Total Units
40
8
Unit Growth (YoY)
+4 units
-1 units
Year Began Franchising
2016
2016
FDD Year
2025
2025