Is Home Instead or Set The Stage cheaper to open?

Home Instead costs $92,640–$350,550 and Set The Stage costs $190,320–$237,825 to open (FDD Item 7). Home Instead has the lower entry cost.

Which earns more, Home Instead or Set The Stage?

Home Instead reports $2,750,875 average annual unit revenue vs $378,349 for Set The Stage (FDD Item 19). Home Instead is higher. For Set The Stage: Averaged per franchisee, not per outlet - not comparable with per-outlet figures.

Which is the better franchise, Home Instead or Set The Stage?

FranchiseVerdict grades Home Instead A and Set The Stage B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Home Instead vs Set The Stage

Franchise Comparison 2026

Both Home Instead and Set The Stage are senior care franchises. Home Instead requires an investment of $93K – $351K while Set The Stage requires $190K – $238K. In terms of revenue, Home Instead reports higher average unit revenue at $2.8M. Home Instead has SBA lending data on file with a 2.7% charge-off rate. FranchiseVerdict rates Home Instead A (Strongest tier) and Set The Stage B (Above average).

Metric	Home Instead	Set The Stage
Verdict Grade	AStrongest tier	BAbove average
Investment Range	$93K – $351K	$190K – $238K
Franchise Fee	$54K	$60K
Royalty Rate	5.0%	6.0%
Average Revenue (Item 19)	$2.8M	$378KPer franchisee, not per outlet
SBA Charge-Off Rate	2.7% (194 loans)	Limited data
Total Units	634	24
Unit Growth (YoY)	+7 units	+18 units
Year Began Franchising	1995	2022
FDD Year	2026	2025