Is Home Instead or Set The Stage cheaper to open?

Home Instead costs $92,640–$350,550 and Set The Stage costs $190,320–$237,825 to open (FDD Item 7). Home Instead has the lower entry cost.

Which is safer, Home Instead or Set The Stage?

SBA 7(a) charge-off rate is 2.7% for Home Instead and 0.0% for Set The Stage. Lower is safer, so Set The Stage has the stronger loan-repayment record.

Which is the better franchise, Home Instead or Set The Stage?

FranchiseVerdict grades Home Instead A and Set The Stage A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Home Instead vs Set The Stage

Franchise Comparison 2026

Both Home Instead and Set The Stage are senior care franchises. Home Instead requires an investment of $93K – $351K while Set The Stage requires $190K – $238K. Home Instead discloses average revenue of $2.8M; Set The Stage does not report Item 19 data. On SBA loan performance, Set The Stage has a lower charge-off rate (0.0%) compared to Home Instead (2.7%). FranchiseVerdict rates Home Instead A (Strongest tier) and Set The Stage A (Strongest tier).

Metric	Home Instead	Set The Stage
Verdict Grade	AStrongest tierStrongest tier	AStrongest tierStrongest tier
Investment Range	$93K – $351K	$190K – $238K
Franchise Fee	$54K	$60K
Royalty Rate	5.0%	the greater of 6% of Gross Revenues or a minimum monthly royalty
Average Revenue (Item 19)	$2.8M	N/A
SBA Charge-Off Rate	2.7% (194 loans)	0.0% (23 loans)
Total Units	634	24
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	1995	2022
FDD Year	2026	2025