Hechalou Tea vs Cookie Plug
Franchise Comparison 2026
Both Hechalou Tea and Cookie Plug are quick-service restaurants franchises. Hechalou Tea requires an investment of $268K – $474K while Cookie Plug requires $174K – $568K. Cookie Plug discloses average revenue of $303K; Hechalou Tea makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Hechalou Tea C (Average) and Cookie Plug B (Above average).
| Metric | Hechalou Tea | Cookie Plug |
|---|---|---|
| Verdict Grade | CAverage | BAbove average |
| Investment Range | $268K – $474K | $174K – $568K |
| Franchise Fee | $42K | $40K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $303K |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 1 | 31 |
| Unit Growth (YoY) | +1 units | +10 units |
| Year Began Franchising | 2024 | 2024 |
| FDD Year | 2025 | 2025 |
Investment Range
$268K – $474K
$174K – $568K
Franchise Fee
$42K
$40K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$303K
SBA Charge-Off Rate
N/A
N/A
Total Units
1
31
Unit Growth (YoY)
+1 units
+10 units
Year Began Franchising
2024
2024
FDD Year
2025
2025