Is Hammer & Nails or True REST cheaper to open?

Hammer & Nails costs $694,300–$944,045 and True REST costs $414,547–$1,075,162 to open (FDD Item 7). True REST has the lower entry cost.

Which earns more, Hammer & Nails or True REST?

Hammer & Nails reports $929,020 average annual unit revenue vs $397,787 for True REST (FDD Item 19). Hammer & Nails is higher.

Which is the better franchise, Hammer & Nails or True REST?

FranchiseVerdict grades Hammer & Nails B and True REST C, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Hammer & Nails vs True REST

Franchise Comparison 2026

Both Hammer & Nails and True REST are personal care & beauty franchises. Hammer & Nails requires an investment of $694K – $944K while True REST requires $415K – $1.1M. In terms of revenue, Hammer & Nails reports higher average unit revenue at $929K. True REST has SBA lending data on file with a 8.3% charge-off rate. FranchiseVerdict rates Hammer & Nails B (Above average) and True REST C (Average).

Metric	Hammer & Nails	True REST
Verdict Grade	BAbove average	CAverage
Investment Range	$694K – $944K	$415K – $1.1M
Franchise Fee	$60K	$40K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$929K	$398K
SBA Charge-Off Rate	Limited data	8.3% (24 loans)
Total Units	59	44
Unit Growth (YoY)	+16 units	+4 units
Year Began Franchising	2015	2014
FDD Year	2026	2024