Is Generator Supercenter or The Vitamin Shoppe cheaper to open?

Generator Supercenter costs $504,950–$898,250 and The Vitamin Shoppe costs $483,900–$984,900 to open (FDD Item 7). The Vitamin Shoppe has the lower entry cost.

Which earns more, Generator Supercenter or The Vitamin Shoppe?

Generator Supercenter reports $4,612,940 average annual unit revenue vs $1,477,283 for The Vitamin Shoppe (FDD Item 19). Generator Supercenter is higher. For The Vitamin Shoppe: Company-owned outlets only - not franchisee performance.

Which is the better franchise, Generator Supercenter or The Vitamin Shoppe?

FranchiseVerdict grades Generator Supercenter B and The Vitamin Shoppe A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Generator Supercenter vs The Vitamin Shoppe

Franchise Comparison 2026

Both Generator Supercenter and The Vitamin Shoppe are retail franchises. Generator Supercenter requires an investment of $505K – $898K while The Vitamin Shoppe requires $484K – $985K. In terms of revenue, Generator Supercenter reports higher average unit revenue at $4.6M. FranchiseVerdict rates Generator Supercenter B (Above average) and The Vitamin Shoppe A (Strongest tier).

Metric	Generator Supercenter	The Vitamin Shoppe
Verdict Grade	BAbove average	AStrongest tier
Investment Range	$505K – $898K	$484K – $985K
Franchise Fee	$50K	$40K
Royalty Rate	4.0%	5.0%
Average Revenue (Item 19)	$4.6M	$1.5MCompany-owned only
SBA Charge-Off Rate	Limited data	N/A
Total Units	65	671
Unit Growth (YoY)	-7 units	+11 units
Year Began Franchising	2017	2021
FDD Year	2026	2024