FIVE GUYS® vs Crumbl Cookies
Franchise Comparison 2026
Both FIVE GUYS® and Crumbl Cookies are quick-service restaurants franchises. FIVE GUYS® requires an investment of $928K – $1.4M while Crumbl Cookies requires $849K – $1.5M. Crumbl Cookies discloses average revenue of $1.1M; FIVE GUYS® makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates FIVE GUYS® A (Strongest tier) and Crumbl Cookies A (Strongest tier).
| Metric | FIVE GUYS® | Crumbl Cookies |
|---|---|---|
| Verdict Grade | AStrongest tier | AStrongest tier |
| Investment Range | $928K – $1.4M | $849K – $1.5M |
| Franchise Fee | $25K | $50K |
| Royalty Rate | 6.0% | 8.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $1.1M |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 1,558 | 1,101 |
| Unit Growth (YoY) | +21 units | +43 units |
| Year Began Franchising | 2017 | 2018 |
| FDD Year | 2025 | 2026 |
Investment Range
$928K – $1.4M
$849K – $1.5M
Franchise Fee
$25K
$50K
Royalty Rate
6.0%
8.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$1.1M
SBA Charge-Off Rate
Limited data
Limited data
Total Units
1,558
1,101
Unit Growth (YoY)
+21 units
+43 units
Year Began Franchising
2017
2018
FDD Year
2025
2026