European Wax Center vs Massage Heights
Franchise Comparison 2026
Both European Wax Center and Massage Heights are personal care & beauty franchises. European Wax Center requires an investment of $332K – $777K while Massage Heights requires $472K – $552K. In terms of revenue, Massage Heights reports higher average unit revenue at $1.0M. On SBA loan performance, European Wax Center has a lower charge-off rate (2.6%) compared to Massage Heights (17.0%). FranchiseVerdict rates European Wax Center A (Strongest tier) and Massage Heights B (Above average).
| Metric | European Wax Center | Massage Heights |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | BAbove averageAbove average |
| Investment Range | $332K – $777K | $472K – $552K |
| Franchise Fee | $45K | $50K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $902K | $1.0M |
| SBA Charge-Off Rate | 2.6% (332 loans) | 17.0% (106 loans) |
| Total Units | 1,067 | 104 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2007 |
| FDD Year | 2026 | 2024 |
Investment Range
$332K – $777K
$472K – $552K
Franchise Fee
$45K
$50K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$902K
$1.0M
SBA Charge-Off Rate
2.6% (332 loans)
17.0% (106 loans)
Total Units
1,067
104
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2007
FDD Year
2026
2024