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FranchiseVerdict

ERA Real Estate vs Better Homes and Gardens Real Estate

Franchise Comparison 2026

Both ERA Real Estate and Better Homes and Gardens Real Estate are real estate franchises. ERA Real Estate requires an investment of $33K – $260K while Better Homes and Gardens Real Estate requires $34K – $269K. Neither ERA Real Estate nor Better Homes and Gardens Real Estate makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. ERA Real Estate has SBA lending data on file with a 27.3% charge-off rate. FranchiseVerdict rates ERA Real Estate C (Average) and Better Homes and Gardens Real Estate D (Below average).

Investment Range
$33K – $260K
$34K – $269K
Franchise Fee
$25K
$25K
Royalty Rate
6.0%
5.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
27.3% (11 loans)
N/A
Total Units
464
362
Unit Growth (YoY)
-6 units
-6 units
Year Began Franchising
1996
2008
FDD Year
2024
2026