Ellie Mental Health vs The Covery
Franchise Comparison 2026
Both Ellie Mental Health and The Covery are healthcare franchises. Ellie Mental Health requires an investment of $189K – $445K while The Covery requires $260K – $383K. In terms of revenue, Ellie Mental Health reports higher average unit revenue at $818K. Note: Reported as net sales, not gross sales. Ellie Mental Health has SBA lending data on file with a 9.1% charge-off rate. FranchiseVerdict rates Ellie Mental Health B (Above average) and The Covery D (Below average).
| Metric | Ellie Mental Health | The Covery |
|---|---|---|
| Verdict Grade | BAbove average | DBelow average |
| Investment Range | $189K – $445K | $260K – $383K |
| Franchise Fee | $60K | $43K |
| Royalty Rate | 7.5% | 6.8% |
| Average Revenue (Item 19) | $818K | $709KIncl. company outlets |
| SBA Charge-Off Rate | 9.1% (113 loans) | Limited data |
| Total Units | 249 | 18 |
| Unit Growth (YoY) | +9 units | +1 units |
| Year Began Franchising | 2021 | 2021 |
| FDD Year | 2026 | 2025 |
Investment Range
$189K – $445K
$260K – $383K
Franchise Fee
$60K
$43K
Royalty Rate
7.5%
6.8%
Average Revenue (Item 19)
$818K
$709KIncl. company outlets
SBA Charge-Off Rate
9.1% (113 loans)
Limited data
Total Units
249
18
Unit Growth (YoY)
+9 units
+1 units
Year Began Franchising
2021
2021
FDD Year
2026
2025