Eggspectation vs Honest
Franchise Comparison 2026
Both Eggspectation and Honest are full-service restaurants franchises. Eggspectation requires an investment of $2.0M – $2.5M while Honest requires $1.9M – $2.7M. Eggspectation discloses average revenue of $4.5M; Honest makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Based on only 2 outlets. FranchiseVerdict rates Eggspectation C (Average) and Honest B (Above average).
| Metric | Eggspectation | Honest |
|---|---|---|
| Verdict Grade | CAverage | BAbove average |
| Investment Range | $2.0M – $2.5M | $1.9M – $2.7M |
| Franchise Fee | $50K | $25K |
| Royalty Rate | 5.0% | 5.5% |
| Average Revenue (Item 19) | $4.5Mn=2 | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 8 | 40 |
| Unit Growth (YoY) | -1 units | +4 units |
| Year Began Franchising | 2016 | 2016 |
| FDD Year | 2025 | 2025 |
Investment Range
$2.0M – $2.5M
$1.9M – $2.7M
Franchise Fee
$50K
$25K
Royalty Rate
5.0%
5.5%
Average Revenue (Item 19)
$4.5Mn=2
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
Limited data
Total Units
8
40
Unit Growth (YoY)
-1 units
+4 units
Year Began Franchising
2016
2016
FDD Year
2025
2025