Discover Strength vs True Movement
Franchise Comparison 2026
Both Discover Strength and True Movement are health & fitness franchises. Discover Strength requires an investment of $529K – $870K while True Movement requires $338K – $1.1M. Discover Strength discloses average revenue of $873K; True Movement does not report Item 19 data. Note: Reported for a subset of outlets rather than the whole system. Discover Strength has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Discover Strength A (Strongest tier) and True Movement D (Below average).
| Metric | Discover Strength | True Movement |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | DBelow averageBelow average |
| Investment Range | $529K – $870K | $338K – $1.1M |
| Franchise Fee | $58K | $50K |
| Royalty Rate | 6.0% | Seven percent (7%) of Gross Revenue |
| Average Revenue (Item 19) | $873KOutlet subset | N/A |
| SBA Charge-Off Rate | 0.0% (12 loans) | N/A |
| Total Units | 34 | 0 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2020 | 2025 |
| FDD Year | 2026 | 2025 |
Investment Range
$529K – $870K
$338K – $1.1M
Franchise Fee
$58K
$50K
Royalty Rate
6.0%
Seven percent (7%) of Gross Revenue
Average Revenue (Item 19)
$873KOutlet subset
N/A
SBA Charge-Off Rate
0.0% (12 loans)
N/A
Total Units
34
0
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2020
2025
FDD Year
2026
2025