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FranchiseVerdict

COUNSELOR REALTY vs Morrison Plus Property Inspections

Franchise Comparison 2026

Both COUNSELOR REALTY and Morrison Plus Property Inspections are real estate franchises. COUNSELOR REALTY requires an investment of $23K – $106K while Morrison Plus Property Inspections requires $44K – $83K. Morrison Plus Property Inspections discloses average revenue of $181K; COUNSELOR REALTY makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Averaged per franchisee, not per outlet - not comparable with per-outlet figures. FranchiseVerdict rates COUNSELOR REALTY B (Above average) and Morrison Plus Property Inspections B (Above average).

Investment Range
$23K – $106K
$44K – $83K
Franchise Fee
$8K
$35K
Royalty Rate
Base Monthly Fee of $371 (includes first 5 licensed agents), plus Continuing Agent Fee of $32-$53 per licensed agent per month
7.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$181KPer franchisee, not per outlet
SBA Charge-Off Rate
N/A
N/A
Total Units
10
11
Unit Growth (YoY)
+0 units
+1 units
Year Began Franchising
2002
2017
FDD Year
2026
2022