Cookie Plug vs Hechalou Tea
Franchise Comparison 2026
Both Cookie Plug and Hechalou Tea are quick-service restaurants franchises. Cookie Plug requires an investment of $174K – $568K while Hechalou Tea requires $268K – $474K. Cookie Plug discloses average revenue of $303K; Hechalou Tea makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Cookie Plug B (Above average) and Hechalou Tea C (Average).
| Metric | Cookie Plug | Hechalou Tea |
|---|---|---|
| Verdict Grade | BAbove average | CAverage |
| Investment Range | $174K – $568K | $268K – $474K |
| Franchise Fee | $40K | $42K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | $303K | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 31 | 1 |
| Unit Growth (YoY) | +10 units | +1 units |
| Year Began Franchising | 2024 | 2024 |
| FDD Year | 2025 | 2025 |
Investment Range
$174K – $568K
$268K – $474K
Franchise Fee
$40K
$42K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
$303K
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
N/A
Total Units
31
1
Unit Growth (YoY)
+10 units
+1 units
Year Began Franchising
2024
2024
FDD Year
2025
2025