Is Ben & Jerry’s or Bricks & Minifigs cheaper to open?

Ben & Jerry’s costs $280,300–$631,300 and Bricks & Minifigs costs $303,500–$597,500 to open (FDD Item 7). Ben & Jerry’s has the lower entry cost.

Which earns more, Ben & Jerry’s or Bricks & Minifigs?

Ben & Jerry’s reports $664,862 average annual unit revenue vs $507,684 for Bricks & Minifigs (FDD Item 19). Ben & Jerry’s is higher.

Which is the better franchise, Ben & Jerry’s or Bricks & Minifigs?

FranchiseVerdict grades Ben & Jerry’s B and Bricks & Minifigs A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Ben & Jerry’s vs Bricks & Minifigs

Franchise Comparison 2026

Both Ben & Jerry’s and Bricks & Minifigs are retail franchises. Ben & Jerry’s requires an investment of $280K – $631K while Bricks & Minifigs requires $304K – $598K. In terms of revenue, Ben & Jerry’s reports higher average unit revenue at $665K. Ben & Jerry’s has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Ben & Jerry’s B (Above average) and Bricks & Minifigs A (Strongest tier).

Metric	Ben & Jerry’s	Bricks & Minifigs
Verdict Grade	BAbove average	AStrongest tier
Investment Range	$280K – $631K	$304K – $598K
Franchise Fee	$40K	$40K
Royalty Rate	3.0%	6.0%
Average Revenue (Item 19)	$665K	$508K
SBA Charge-Off Rate	0.0% (20 loans)	Limited data
Total Units	157	223
Unit Growth (YoY)	+3 units	+63 units
Year Began Franchising	1981	2011
FDD Year	2026	2026