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FranchiseVerdict

Aloft Hotels vs TownePlace Suites by Marriott

Franchise Comparison 2026

Both Aloft Hotels and TownePlace Suites by Marriott are lodging franchises. Aloft Hotels requires an investment of $13.3M – $36.2M while TownePlace Suites by Marriott requires $13.1M – $38.5M. FranchiseVerdict rates Aloft Hotels A (Top Quintile) and TownePlace Suites by Marriott B (Above Average).

Investment Range
$13.3M – $36.2M
$13.1M – $38.5M
Franchise Fee
$75K
$75K
Royalty Rate
5.5%
5.5%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
Limited data
Limited data
Total Units
166
571
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2017
1996
FDD Year
2025
2026