Aloft Hotels vs TownePlace Suites by Marriott
Franchise Comparison 2026
Both Aloft Hotels and TownePlace Suites by Marriott are lodging franchises. Aloft Hotels requires an investment of $13.3M – $29.4M while TownePlace Suites by Marriott requires $13.1M – $29.8M. FranchiseVerdict rates Aloft Hotels B (Above average) and TownePlace Suites by Marriott A (Strongest tier).
| Metric | Aloft Hotels | TownePlace Suites by Marriott |
|---|---|---|
| Verdict Grade | BAbove average | AStrongest tier |
| Investment Range | $13.3M – $29.4M | $13.1M – $29.8M |
| Franchise Fee | $75K | $75K |
| Royalty Rate | 5.5% | 5.5% |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 166 | 571 |
| Unit Growth (YoY) | +4 units | +48 units |
| Year Began Franchising | 2006 | 1996 |
| FDD Year | 2025 | 2026 |
Investment Range
$13.3M – $29.4M
$13.1M – $29.8M
Franchise Fee
$75K
$75K
Royalty Rate
5.5%
5.5%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
Limited data
Limited data
Total Units
166
571
Unit Growth (YoY)
+4 units
+48 units
Year Began Franchising
2006
1996
FDD Year
2025
2026