The Now Massage Franchise Cost & 2025 FDD Data
84/100
Strongest tier
84 this brand56 Personal Care & Beauty medianlikely 80–88 (high confidence)
Higher is better · an editorial assessment, not investment advice
#117 of 3,068 graded brands
Why an A: Helped by unit economics, unit growth, legal record and transparency. See all six factors
- Total investment
- $486K – $849K
- Avg gross sales
- $1.4M
- “All 56 Franchised Boutiques - Total”, 56 outlets; not profit
- SBA charge-off
- 9 resolved of 48 loans: too few to judge
Data from the FDD filing + SBA 7(a) records. Analysis by FranchiseVerdict · Methodology · Website · Report an error · Franchisor? Claim this listing
FranchiseVerdict summary · 2025 FDD
Per the 2025 FDD, a Now Massage franchise requires a total initial investment of $486K – $849K, including a $60K franchise fee. Once open, the ongoing royalty is 6.0%. Per the 2025 FDD, average gross sales were $1.4M (Item 19 group “All 56 Franchised Boutiques - Total”, 56 outlets; gross sales, not profit). Verdict grade: A (Strongest tier), an editorial assessment, not investment advice.
Sources: 2025 FDD · What one unit could make and lose →
Sources, dates and evidence
FDD issued: · Last cited check: · Staleness risk: medium (issued 12 to 24 months ago; a newer filing is likely on file)
Evidence for the headline figures: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
Quick verdict · vs Personal Care & Beauty median
Top edge: green = better than the Personal Care & Beauty median by more than 10%, red = worse by more than 10%, gray = within 10% or no benchmark. Source: FDD filings + SBA 7(a).
Data from public FDD filings and SBA records. Methodology
Bottom line
- RETURNSAverage gross sales of $1.4M/year (outlet median $1.4M; Item 19 group “All 56 Franchised Boutiques - Total”, 56 outlets; gross sales, not profit), with an estimated 19% cash-on-cash return.
- GROWTHIn the latest Item 20 year, the number of franchised outlets grew by 15 (15 opened, 0 closed).
- GROWTH+31 franchised outlets over the two years to 2025 (44 to 75, +70.5% in total, +30.6% a year compounded), with 79 total units.
AT STAKEOne unit at the Item 7 midpoint: $86K a year in payments on assumed SBA 7(a)-style terms.You put in about $134K of your own cash and personally guarantee a $534K loan. Assumptions are labeled in Sales; not investment advice.See what one unit could make and lose
Things to check before you sign (2)
- The franchisor keeps the right to compete inside your territory (Item 12, territory).
- The franchisor receives rebates or payments from suppliers you buy from (Item 8, required suppliers).
Checked and clear: no auditor doubt that the franchisor can keep operating, no net loss of franchised outlets in the latest Item 20 years, no pending lawsuit naming the franchisor, no rule that the owner must run it personally and the full filing on file, and an Item 19 average from 56 units. Not on file here, so ask: SBA charge-off rate against the category median and jury-trial waiver.
What to do next
Step 1: Read the FDD itself.
Free: the franchisor must give it to you at least 14 days before you sign or pay. Or look it up in a state registry (Wisconsin, Minnesota, California). What to read first.
Step 2: Talk to current and former owners.
Free: Item 20 of the FDD lists every current owner and those who left last year, most with a phone number. Questions to ask.
Shortcut: the The Now Massage owner list as a CSV, in the Contacts section.
Step 3: Talk to an SBA lender.
Free: the SBA's Lender Match, or the lenders already lending to this brand in the SBA section. Ask what you would personally guarantee and what the monthly payment would be. If you plan to use retirement savings, ask a CPA about the rules for that first.
Step 4: Have a franchise attorney review the FDD and agreement.
Free: your state bar's lawyer referral service can name franchise lawyers, and many offer a short first consultation. Bring the checks listed above.
Research steps, not investment or legal advice.
Can you afford it, and what does the money buy?
Entry cost (the Item 7 midpoint) is 49% above the Personal Care & Beauty median ($447K).
Source: FDD 2025 · Items 5–7 (fees and startup costs)
Do you qualify? The filing states no minimum net worth or liquid capital. Ask The Now Franchise, LLC (Item 1: 8149 Santa Monica Boulevard PMB 298, Los Angeles, California 90046) and your lender what they require, and keep living costs for the first year outside the deal.
Full Item 7 breakdown20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $60K | $60K | |
| Initial Training Fee | $15K | $15K | |
| Costs and Expenses Associated with Initial Training | $500 | $3.5K | |
| Lease and Utility Deposits | $0 | $15.2K | |
| Rent | $0 | $25.5K | |
| Project Management Fee | $15K | $18K | |
| Design, Architecture, and Engineering | $11K | $20K | |
| Leasehold Improvements | $186K | $390K | |
| Furniture, Fixtures, and Equipment | $95K | $120K | |
| Permits and Permit Management | $1.5K | $10K | |
| Signage | $8K | $18K | |
| Initial Marketing Kit | $5.45K | $6.25K | |
| Boutique Initial Opening Supplies | $16.8K | $16.8K | |
| Business Management System | $18K | $20K | |
| Insurance - 3 Months | $750 | $4K | |
| Technology Services | $3.75K | $3.75K | |
| Initial Marketing Spend | $2.25K | $2.25K | |
| Professional Fees and Business Permits | $5K | $8K | |
| Digital Marketing Requirement – 3 Months | $17.5K | $17.5K | |
| Additional Funds - 3 Months | $25K | $75K | |
| Total initial investment | $486K | $849K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. The total row is the total as printed in Item 7. Actual costs may fall outside this range depending on market and build-out scope.
Item 6 · what you pay once you are open
Ongoing fees
Payback period5.4 yrs · from FDD / Item 19
| Fee | Amount |
|---|---|
| RoyaltyPercentage of sales; timing as set out in Item 6. Minimum: Minimum monthly royalty of $2,500 applies if 6% of Gross Sales is less than that amount (waived during first 12 months post-opening) | 6.0% of gross sales |
| Marketing / ad fund | 2.0% |
| Technology feesTechnology Fee currently $955-$1,200/month, may increase up to $3,000/month, covers Business Management System licensing/subscription | See the list |
| Transfer fee | $10,000 |
| Renewal fee | $10,000 |
| Total fee loadnear the Personal Care & Beauty median of 8.0% | 8.0% of sales |
What do units actually make?
Average gross sales are 2.6× the Personal Care & Beauty median ($519K).
Source: FDD 2025 · Item 19 (sales and earnings)
Items 6 (other fees), 7 (startup costs) and 19 (sales and earnings) · assumptions labeled
What you could make and lose: one unit
What one The Now Massage unit would ask of you, from the filing's Item 7 total and labeled assumptions.
Average gross sales are $1.4M (FDD p.67), and the royalty and ad fund take about $109K of that a year (Item 6). This brand's Item 19 prints cost or operating-income lines that are not on this page yet. Read them in Item 19 and enter them here. So this box does not estimate a profit. To cover the loan payment alone, one unit has to clear $86K a year after its food, labor, rent and other costs and the franchisor's fees.
How these figures are worked out
- Loan (assumption): 80% of the $668K Item 7 midpoint is a $534K loan, paid over 10 years at 10.5%: $86K a year. SBA 7(a)-style terms on a long-term rate; your lender sets yours. The Now Massage's past SBA 7(a) loans averaged 8.1% at approval; 7(a) rates move with the prime rate, so 10.5% is a current-rate assumption, not this brand's history.
What you put at risk
Your own cash in: about $134K Assumption (the part the loan does not cover of the $668K Item 7 midpoint), plus whatever anything Item 7 leaves out (its notes say what). The loan is $534K.
Personal guarantee. SBA 7(a) loans require a personal guarantee from anyone who owns 20% or more of the business. If the unit cannot pay, the lender can collect from you personally, which can include your savings and your home. The worst case is losing the cash you put in and still owing the rest of the loan.
Gross sales are not profit, and none of these figures is take-home pay until tax and every operating cost are paid. The assumptions are ours, not the filing's. Not investment advice.
Returns modelOne unit · several units · editable
FDD-reported earnings
The FDD reports $124K as Net Profit. This is a disclosed figure, not our estimate: we publish no modelled profit for The Now Massage.
One unit
One unit: what is left after the loan payment
Gross sales, minus the franchisor's fees and the operating costs, is the unit's EBITDA (earnings before interest, taxes, depreciation and amortization). Minus an assumed loan payment, that is what is left for you, before tax. Gross sales are not profit.
This brand's Item 19 prints cost or operating-income lines that are not on this page yet. Read them in Item 19 and enter them here. Invested capital is the Item 7 total, which already includes its working-capital (additional funds) line.
Returns model · one unit
What would one The Now Massage unit leave you each year after the loan payment?
Item 19: $1,367,376 average for 56 outlets (All 56 Franchised Boutiques - Total). Use a figure for outlets like yours if yours differ.
Gross sales, not profit: the costs below decide what is left.
The filing also sets a minimum or cap on these fees: “Minimum monthly royalty of $2,500 applies if 6% of Gross Sales is less than that amount (waived during first 12 months post-opening)”; “The greater of 6% of Gross Sales or a minimum of $2,500 per month” (Item 6). This model applies the percentages, so at low sales the real fee can be higher than shown here.
This brand's Item 19 prints cost or operating-income lines that are not on this page yet. Read them in Item 19 and enter them here.
Illustrative category typicals, not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Item 7 midpoint of $486K to $849K
Item 7's $25K to $75K additional funds are already in the total
Left after the loan payment · per year
The unit's EBITDA minus the assumed loan payment. Before tax, depreciation and any cost your inputs leave out (insurance, accounting and legal, licenses, technology fees): not take-home pay.
Gross sales are not profit. Neither the filing nor a stated assumption on this page supplies direct costs, labor, rent / occupancy and other operating costs. Enter your own (a lease quote, owner calls) and the model runs on it.
Loan of $534K at 10.5% over 10 years, an assumption, not a quote. Return and payback are before tax, depreciation and the costs above. The loan usually needs your personal guarantee.
Buying several existing units? The acquisition scenario
Buying several units
What buying a few existing units could return
Prices an existing operator of a few units off the single-unit EBITDA above, after shared services, and finances it with an SBA 7(a) loan, a conventional loan and a seller note. It shows the yearly return on your cash (IRR), whether year-1 earnings cover the loan payments (DSCR) and how the price is paid for. It starts at 5 units; every deal term is an assumption you can change, and none is from the FDD.
Not modelled yet
Gross sales are not profit. Neither the filing nor a stated assumption on this page supplies direct costs, labor, rent / occupancy and other operating costs. Enter your own (a lease quote, owner calls) and the model runs on it.
This scenario starts from a per-unit EBITDA. Fill in the operating costs in the one-unit model above and it runs on that figure, or take it to the full ROI workbench, where the multi-unit and acquisition models accept your own per-unit economics.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD · filed by The Now Franchise, LLC
Financial performance
- Avg net profit
- $124K
- The filing's own Net Profit line (Item 19), as it defines it; not comparable with other brands' figures
- Cash-on-cash
- 18.5%
- Based on Net Profit / investment midpoint
- Range (low → high)
- $367K→$2.5MSource: 2025 FDD, page 67
- Cohort dispersion (min → max)
Percentile ranks within Personal Care & Beauty
Each rank is among the Personal Care & Beauty brands that report that figure (the count is under each bar).
Item 19 · 6 groups · FDD p.67
Item 19 by group
The 2025 filing reports gross sales for 6 groups of outlets. The headline average on this page is the “All 56 Franchised Boutiques - Total” group (56).
| Group | n | Average | Median |
|---|---|---|---|
| Franchised Boutiques - Age 1-2 years | 16 | $901K | $922K |
| Franchised Boutiques - Age 2-3 years | 19 | $1.4M | $1.4M |
| Franchised Boutiques - Age 3-4 years | 13 | $1.6M | $1.5M |
| Franchised Boutiques - Age 4+ years | 8 | $1.7M | $1.7M |
| All 56 Franchised Boutiques - Totalheadline above | 56 | $1.4M | $1.4M |
| 4 Affiliate-Owned Boutiques | 4 | $3.0M | $2.6M |
Costs and net profit, as the filing prints them
The filing's “Net Profit” is after royalty and rent. The filing does not say whether it is after ad fund, debt service and depreciation. Gross sales are not profit, and this line is not take-home pay: what it leaves out still has to be paid.
The cost lines for 5 groups (FDD p.67)
| Line, as the filing names it | Franchised Boutiques - Age 1-2 yearsn=16 | Franchised Boutiques - Age 2-3 yearsn=19 | Franchised Boutiques - Age 3-4 yearsn=13 | Franchised Boutiques - Age 4+ yearsn=8 | All 56 Franchised Boutiques - Totaln=56 |
|---|---|---|---|---|---|
| Average gross sales | $901K | $1.4M | $1.6M | $1.7M | $1.4M |
| Gross Profit | $796K | $1.3M | $1.5M | $1.5M | $1.2M |
| Wages | $489K | $741K | $823K | $847K | $703K |
| Other Operating Expenses | $311K | $412K | $434K | $466K | $396K |
| Net Profit | $-4K | $144K | $202K | $203K | $124K |
vs Personal Care & Beauty medians
How The Now Massage compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Who are you contracting with?
The Now Franchise, LLC, owned by The Now Parent, LLC.
Item 1 (the franchisor) · who you're contracting with
The franchisor
Corporate structure & franchisor financials
- Legal entity
- The Now Franchise, LLC
- Parent company
- The Now Parent, LLC
- FDD Item 1, page 6 of the 2025 FDD
- CEO title
- Chief Executive Officer
- Jason Post
- Incorporated in
- Delaware
- HQ
- 8149 Santa Monica Boulevard PMB 298, Los Angeles, California 90046
Overview
About
Massage and wellness boutiques offering table and seated massages, herbal therapy, crystal healing, and other approved services plus health/beauty retail products, primarily via ongoing membership model.
- CEO
- Jason Post
- Franchised outlets in
- 19 states and territories
- Item 20 Table 3, at year end
- States and territories listed
- 19
- registered or offered in, as the filing lists them (DC and territories included); not where units may open
Is the system healthy?
+31 franchised outlets over the two years to 2025 (44 to 75, +70.5% in total, +30.6% a year compounded).
Source: FDD 2025 · Item 20 (outlets opened, closed and transferred)
Item 20 (outlet counts) · unit dynamics
The growth chart
- Company-owned
- 4
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
Last fiscal year · Item 20 rates and pipeline
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 18
- 0.23 per open outlet · Item 20 Table 5
- Projected new
- 20
- Franchisor's next-year forecast
Item 20 · franchised units at year end
Franchised units rose from 44 in 2022 to 75 in 2024
Axis does not start at zero.
Source and method
Item 20 (outlet counts) Table 3 · franchised outlets at year end
Where current outlets are
Franchised outlets at year end by state, as the filing's Item 20 Table 3 counts them. Not a list of where the franchisor may sell new units.
Current outlets (count on the tile) · 19 statesNo current outlet
75 franchised outlets at year end in 19 states (Item 20 Table 3).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
Government records
SBA loan data
Matched to this brand from SBA 7(a) and 504 FOIA loan records.
- Loans on file
- 48
- SBA 7(a) loans matched to this brand, incl. those still being repaid
- Loan volume
- $25.5M
- Average loan
- $531K
- loan volume divided by loans
- Charge-off rate
- 9 resolved of 48 loans: too few to judge
- Limited SBA coverage: 48 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
- Paid in full
- 9 resolved of 48 loans: too few to judge
- Recent-loan charge-off
- 9 resolved of 48 loans: too few to judge
- Lenders
- 16
- Average interest rate
- 8.1%
- Jobs reported
- 1,322
- Lender concentration
- 44%
- top lender's share
Cumulative: every 7(a) loan matched to this brand in the SBA’s FOIA files, approved FY1991 onward. Historical lending data, not predictive of future performance. How SBA charge-off rates are calculated
Borrower mix: of the 48 loans with a recorded business age, 47 (98%) went to startups or businesses under two years old and 1 (2%) to established businesses or ownership changes.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Full SBA lending reportlenders · charge-off rate · trend
Lender network · SBA 7(a)
SBA Lending Report
Lender, state and yearly detail for The Now Massage from SBA 7(a) FOIA loan records.
- Average SBA guarantee
- 76%
- Average interest rate
- 8.1%
- Lender concentration
- 44%
- Jobs reported
- 1,322
Top 10 SBA lenders by loan count
| Loans | Volume | Charge-off |
|---|---|---|
| Gulf Coast Bank and Trust Company | ||
| 21 | $12.1M | Not on file |
| The Huntington National Bank | ||
| 5 | $1.6M | Not on file |
| Craft Bank | ||
| 3 | $1.6M | Not on file |
| Citizens Bank | ||
| 3 | $1.7M | Not on file |
| Ameris Bank | ||
| 3 | $1.6M | Not on file |
A lender’s rate counts only its resolved loans, the loans that have finished (paid in full or charged off); a 0.0% often means few of its loans have finished. Under 10 resolved loans, the rate reads “Too few”.
Charge-off rate by state (top 10 by loans)
| State | Loans | Charged off | Rate |
|---|---|---|---|
| CA California | 7 | 0 | Too few0 resolved |
| TX Texas | 7 | 0 | Too few3 resolved |
| IL Illinois | 6 | 0 | Too few2 resolved |
| FL Florida | 5 | 0 | Too few0 resolved |
| NC North Carolina | 5 | 0 | Too few2 resolved |
| GA Georgia | 4 | 0 | Too few0 resolved |
| AZ Arizona | 3 | 0 | Too few0 resolved |
| CO Colorado | 3 | 0 | Too few1 resolved |
| TN Tennessee | 2 | 0 | Too few0 resolved |
| LA Louisiana | 1 | 0 | Too few0 resolved |
Rate: charged-off loans over resolved loans (paid in full plus charged off), shown from 10 resolved loans. "Too few": under 10 resolved. The Loans column counts every approval in the window, including loans still being repaid.
SBA 7(a) loans approved per year
Borrower profile
The SBA's own business-age labels (3)
Source: SBA 7(a) FOIA loan-level data, matched to the brand by FranchiseVerdict.
What are the risks?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Verdict grade + FDD Items 3 (litigation), 4 (bankruptcy), 8 (required suppliers), 16 (what you may sell), 21 (audited financials)
Risk and legal
Grade A: Strongest tier, 84/100 (category median 56); the full grade is at the top of the page.
How the grade is built
Why an A, factor by factor
- Financial health NeutralAudited financials; no going-concern doubt
- Unit economics HelpsAvg gross sales $1.4M on a $668K investment midpoint, 2.0x (gross sales, not profit); an Item 19 earnings figure of $124K also counts
- Unit growth Helps+31 franchised outlets over the two years to 2025 (44 to 75, +70.5% in total, +30.6% a year compounded); turnover 0.0%
- Scale Neutral75 franchised units, +4 company-owned (79 in all); franchising since 2019
- Legal HelpsNo litigation naming the franchisor in Item 3
- Transparency HelpsItem 19 discloses financial performance; audited financials
From the six scored dimensions, an editorial assessment, not investment advice. How the score is built
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
John R. Ehrman v. Jason Post, et al. (Case No. 19STCV44336, LA Superior Court, filed Dec 10, 2019): breach of oral partnership, breach of contract, misrepresentation, breach of fiduciary duty against Post-affiliated entities unrelated to The Now franchise operations; arbitrated with JAMS, confidential settlement executed April 9, 2025, dismissed with prejudice.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
Ask what the franchisor earns on the supplies it sells you or the rebates it takes (Item 8).
- Franchisor sells you products: Yes
- Franchisor takes supplier rebates: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Litigation case detail1 matter · Item 3
Litigation cases
Officers and directors (individuals, not the company)
Concluded (1)
John R. Ehrman v. Jason Post, et. al.
settledJason Post (our CEO), Post Investment Group, LLC and Post Real Estate Group, Inc. · filed 2019-12-10 · Superior Court of the State of California for the County of Los Angeles (arbitrated with JAMS) · 19STCV44336
“… Case No. 19STCV44336, Superior Court of the State of California for the County of Los Angeles (filed December 10, 2019).”Page 11 of the 2025 FDD, Item 3
Outcome: “executed a confidential settlement agreement resolving all issues. The arbitrator dismissed the matter with prejudice on April 21, 2025.”
Item 3 lists the litigation the franchisor must disclose; a matter against a parent, an affiliate or a named officer is not a matter against the franchisor, and pending claims are allegations, not findings.
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before your own operating costs.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12 (territory), 15 (owner participation) and 17 (renewal, termination and disputes)
Contract and territory detail
| Allowed renewals | 2 |
|---|---|
| Protected territory | Yes, on conditions |
| Territory condition | Designated Territory typically a radius around the Boutique (may be limited to a one-block radius in Central Business Districts); territory is protected against new same-brand locations but is explicitly non-exclusive - franchisee may face competition from other channels, company-owned outlets, or other brands Franchisor controls. |
| Exclusive territory | No |
| Territory size | Radius-based, varies by location/demographics; may be limited to one-block radius in Central Business Districts |
| Franchisor can compete | Yes |
| Who runs it (Item 15) | Owner-operator not required |
| Non-compete (years) | 2 years |
| Non-compete (miles) | 25 mi |
| Right of first refusal | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Mandatory arbitration | Yes |
| Arbitration location | Los Angeles, CA or Franchisor's then-current corporate headquarters |
| Governing law | California |
Items 10 (financing), 11 (training and support)
Training and operations
- Site selection
- Franchisor approval of franchisee-proposed site within Designated/Site Selection Area; Franchisor provides guidelines and reviews lease
- Franchisor financing
- Not offered
- Item 10
Items 5 (initial fees) & 11 (training and support)
Franchisor support
Item 20 (outlet counts) · call current owners
Franchisee contacts
Who can you call before you sign?
62 current outlets listed
Each record has a phone number and state. No franchisee names or cities. 63 records: 62 current outlets + 1 former owner (terminated, transferred, not renewed or otherwise left). From the filing's Item 20 (the outlet list); the FDD itself is the free source. Our list covers 62 of the 75 franchised outlets Item 20 counts at year end; the owner exhibit prints the rest without a usable phone number, or omits them.
For your own due-diligence calls only. Not for telemarketing, marketing lists, or automated or prerecorded calls or texts.
One-time · CSV download · full refund within 7 days if the data does not match the FDD. Some numbers, especially for former owners, may be outdated.
Frequently asked questions
How much does it cost to open a Now Massage franchise?
Per the 2025 FDD, the total investment to open a Now Massage franchise ranges from $486K to $849K, with an initial franchise fee of $60K. This is the Item 7 total in the Franchise Disclosure Document (FDD): the startup costs the franchisor lists, such as build-out, equipment, inventory and working capital. It usually leaves out buying land or a building; Item 7's notes say what is excluded.
What do The Now Massage franchise owners earn?
According to Item 19 of the Now Massage FDD, average gross sales were $1.4M (Item 19 group “All 56 Franchised Boutiques - Total”, 56 outlets; gross sales, not profit). The median is $1.4M. What an owner keeps depends on location, operating costs and management.
Who owns The Now Massage?
The Now Massage is franchised by The Now Franchise, LLC. Its parent company is The Now Parent, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Now Massage FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Now Massage FDD and qualifies whose outlets they describe.
What is The Now Massage's franchise failure rate?
There is no published franchise failure rate, and The Now Massage has too few resolved SBA 7(a) loans on file (fewer than 10) to show an SBA charge-off rate that would mean anything. The SBA charge-off rate is the share of a brand's resolved SBA 7(a) loans to its franchisees that the SBA wrote off, including purchased guarantees. Resolved means paid in full or charged off; active loans are excluded because their outcome is not yet known. It is a lending outcome, not a count of closed businesses. Review the turnover and closure figures in Item 20 of the FDD and speak with current and former franchisees.
How many The Now Massage franchise locations are there?
Per the 2025 FDD, The Now Massage has 75 franchised units and 4 company-owned (79 in all). In the latest year, the number of franchised outlets grew by 15 (15 opened, 0 closed).
Is The Now Massage a good franchise to buy?
FranchiseVerdict gives The Now Massage an A Verdict grade (Strongest tier) with a verdict score of 84 out of 100 (higher is better), an editorial assessment, not investment advice. Helped by unit economics (avg gross sales $1.4M on a $668K investment midpoint, 2.0x: gross sales, not profit), unit growth, legal record and transparency. The “Why an A” section on this page lists all six dimensions and any adjustment. Speak with current franchisees before making any investment decision.
Other Personal Care & Beauty franchises
Similar investment first, then by grade
This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.