SKIN EXPERTS by Brentwood Spa Franchise Cost, Revenue & Review 2026
- Investment
- $486K – $865K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
SKIN EXPERTS by Brentwood Spa is a skincare franchise offering facials, peels, and medical-grade skin treatments. Franchisees run the studios, managing licensed estheticians, appointments, and retail.
FranchiseVerdict summary · 2026
A SKIN EXPERTS by Brentwood Spa franchise requires a total initial investment of $486K – $865K, including a $40K franchise fee. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2024. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 4 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $486K – $865K
- 48th pct Personal Care…
- Avg gross sales
- N/A
- Company-owned onlyPartial period
- Royalty
- Not extracted
- Units
- 3
- 9th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $486K – $865K including a $40K franchise fee.
- RETURNSItem 19 prints the lowest and highest single MONTH of retail product sales at the company-owned Brentwood, CA outlet ($7,417 to $29,488 over 32 months) and per-visit product sales; no annual revenue figure is disclosed, so none is shown here.
- RISKVerdict C (Average), verdict score 45/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (1 opened, 0 closed) (Item 20).
- DATAItem 19 reports Historic product sales from company-owned outlets rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Skin Experts By Brentwood Spa Franchise Inc.
- Parent company
- Kul Holdings Inc.
- FDD Item 1, page 7 of the 2025 FDD
- CEO title
- President & Managing Director
- Marisa Cashel
- Incorporated in
- Delaware
- HQ
- 8605 Santa Monica Blvd., Unit #63174, West Hollywood, California 90069-4109
- Auditor
- Sensiba LLP
- Audited financials
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Brentwood Spa Trademark
- company
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Marisa Cashel
- Headquarters
- CA
- Founded
- 2024
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 68% above the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| Continuing Fee | $5K | $5K | |
| On-Site Evaluation Fee | $0 | $500 | |
| Initial Training Program | $3K | $6K | |
| Leased Premises | $16K | $30K | |
| Utility Deposits | $1K | $3K | |
| Construction and Remodeling | $250K | $500K | |
| Spa Equipment | $15K | $30K | |
| Computer Equipment, Peripherals and Software | $3K | $7K | |
| Furnishings | $60K | $70K | |
| Signage | $12K | $20K | |
| Inventory | $20K | $35K | |
| Supplies | $2K | $3K | |
| Pre-opening Branding and Promotion | $15K | $20K | |
| Local and Online Marketing | $12K | $12K | |
| Insurance | $1K | $4K | |
| Legal and Accounting | $5K | $10K | |
| Licenses and Permits | $500 | $2K | |
| Employee Wages | $21K | $60K | |
| Additional Funds | $5K | $10K | |
| Total initial investment | $486K | $865K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $486K – $865K
- Middle of category vs category
- Liquid capital req'd
- $5K – $10K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- $1,500 per month
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 2.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $1,500 per month |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $300 |
| Training fee | $6K |
| Transfer fee | $25K |
| Renewal fee | $10K |
| Inventory (initial) | $22K – $38K |
| Total fee load | 2.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for SKIN EXPERTS by Brentwood Spa is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one SKIN EXPERTS by Brentwood Spa unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 prints the lowest and highest single MONTH of retail product sales at the company-owned Brentwood, CA outlet ($7,417 to $29,488 over 32 months) and per-visit product sales; no annual revenue figure is disclosed, so none is shown here.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 2.0% — below the Personal Care & Beauty median of 7.9%.
Disclosure
Item 19 reports Historic product sales from company-owned outlets rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How SKIN EXPERTS by Brentwood Spa Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation information required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Sensiba LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 45 / 100 verdict
- 01MEDPre-opening, limited history
- 02MINORNet loss -$52,133, negative net worth -$22,866
- 03MINORNo litigation, no going-concern doubt
- 04MEDItem 19 disclosed, audited
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 2.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 30 mi |
| Territory population | 200,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 5 years |
| Non-compete (miles)ℹ | 30 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | New York, New York |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 71 hrs
- On-the-job training
- 89 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- joint
- Franchisor financing
- Not offered
- Item 10
- POS system
- Meevo
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Meevo
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SKIN EXPERTS by Brentwood Spa franchise?
The total investment to open a SKIN EXPERTS by Brentwood Spa franchise ranges from $486K – $865K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SKIN EXPERTS by Brentwood Spa franchise owners earn?
Item 19 of the SKIN EXPERTS by Brentwood Spa FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns SKIN EXPERTS by Brentwood Spa?
SKIN EXPERTS by Brentwood Spa is franchised by Skin Experts By Brentwood Spa Franchise Inc.. Its parent company is Kul Holdings Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the SKIN EXPERTS by Brentwood Spa FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SKIN EXPERTS by Brentwood Spa FDD and qualifies whose outlets they describe.
What is SKIN EXPERTS by Brentwood Spa's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SKIN EXPERTS by Brentwood Spa (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SKIN EXPERTS by Brentwood Spa franchise locations are there?
As of their most recent FDD filing, SKIN EXPERTS by Brentwood Spa has 3 total units in the United States. 1 new units were opened in the latest reporting year.
Is SKIN EXPERTS by Brentwood Spa a good franchise to buy?
FranchiseVerdict rates SKIN EXPERTS by Brentwood Spa as a C-grade franchise with a verdict score of 45 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.