SKIN EXPERTS by Brentwood SpaFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A SKIN EXPERTS by Brentwood Spa franchise requires a total initial investment of $486K – $865K, including a $40K franchise fee. Per the 2025 FDD, average unit revenue was $18K[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $486K – $865K
- 64th pct Healthcare
- Avg gross sales
- $18K
- 0th pct Healthcare
- Royalty
- N/A
- Units
- 3
- 11th pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.0x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $486K – $865K including a $40K franchise fee.
- Average unit revenue of $18K/year.
- Verdict F (Bottom Quintile) with a risk score of 90/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Skin Experts By Brentwood Spa Franchise Inc.
- Parent company
- Kul Holdings Inc.
- CEO title
- President & Managing Director
- Marisa Cashel
- Incorporated in
- DE
- HQ
- 8605 Santa Monica Blvd., Unit #63174, West Hollywood, California 90069-4109
- Auditor
- Sensiba LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Brentwood Spa Trademark
- company
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate skincare and spa treatment centers offering services such as facials, peels, microdermabrasion, and body treatments. Day-to-day operations include managing licensed estheticians, scheduling client appointments, maintaining treatment inventory, and overseeing facility cleanliness and compliance with health regulations.
- CEO
- Marisa Cashel
- Headquarters
- CA
- Founded
- 2024
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $40K | |
| Continuing Feenot refundable | $5K | $5K | |
| On-Site Evaluation Feenot refundable | $0 | $500 | |
| Initial Training Programnot refundable | $3K | $6K | |
| Leased Premisesnot refundable | $12K | $30K | |
| Utility Depositsnot refundable | $0 | $3K | |
| Construction and Remodelingnot refundable | $150K | $500K | |
| Spa Equipmentnot refundable | $15K | $30K | |
| Computer Equipment, Peripherals and Softwarenot refundable | $3K | $7K | |
| Furnishingsnot refundable | $60K | $70K | |
| Signagenot refundable | $12K | $20K | |
| Inventorynot refundable | $20K | $35K | |
| Suppliesnot refundable | $2K | $3K | |
| Pre-opening Branding and Promotionnot refundable | $15K | $20K | |
| Local and Online Marketingnot refundable | $12K | $12K | |
| Insurancenot refundable | $1K | $4K | |
| Legal and Accountingnot refundable | $5K | $10K | |
| Licenses and Permitsnot refundable | $0 | $2K | |
| Employee Wagesnot refundable | $21K | $60K | |
| Additional Fundsnot refundable | $5K | $10K | |
| Total initial investment | $375K | $865K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$3K
17.0% margin
Unlevered ROIC
0%
EBITDA / total invested capital
Payback
226.4 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $486K – $865K
- Near category avg vs category
- Liquid capital req'd
- $20K – $50K
- Better than avg vs category
- Franchise fee
- $35K – $40K
- Better than avg vs category
- Royalty
- $1,500 per month
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 2.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $1,500 per month |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $300 |
| Training fee | $6K |
| Transfer fee | $25K |
| Renewal fee | $10K |
| Inventory (initial) | $22K – $38K |
| Total fee load | 2.0% of rev |
A 2.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $18K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Historic product sales from company-owned outlets
- Sample size
- 3 units
- vs category median 12 · small
- Range (low → high)
- $7K→$29K
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 201 Healthcare brands
Revenue is only 0.0x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Healthcare averages
How SKIN EXPERTS by Brentwood Spa Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely small, unproven system with concerning unit economics and undisclosed profitability makes this a high-risk investment requiring intensive validation before commitment.
Litigation (Item 3)
No litigation information required to be disclosed
Largest disclosed settlement: $39,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Sensiba LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 90 / 100 rating
- 01MINOROnly 3 units in system with unknown growth trajectory suggests minimal scale and unclear market validation
- 02MINORAverage revenue of $16,726 is extremely low for a $485,600-$865,100 investment, implying payback period exceeding 29-51 years
- 03MEDNet income not disclosed in Item 19 prevents assessment of actual profitability and ROI
- 04MINORFixed $1,500/month royalty on $16,726 average revenue equals 10.7% royalty rate, which is high relative to earnings
- 05MINORSignificant gap between low-end and high-end investment ($379,500 spread) suggests highly variable unit economics
- 06MEDNo disclosed franchisee growth or system expansion history with only 3 units indicates weak franchise model traction
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population-based radius |
| Protected territory | Yes |
| Territory radius | 30 mi |
| Territory population | 200,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 5 years |
| Non-compete (miles)ℹ | 30 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | New York, New York |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 71 hrs
- On-the-job training
- 89 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- joint
- POS system
- Meevo
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Meevo
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SKIN EXPERTS by Brentwood Spa · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SKIN EXPERTS by Brentwood Spa franchise?
The total investment to open a SKIN EXPERTS by Brentwood Spa franchise ranges from $486K – $865K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SKIN EXPERTS by Brentwood Spa franchise owners earn?
According to Item 19 of the SKIN EXPERTS by Brentwood Spa FDD, the average gross sales per unit is $18K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is SKIN EXPERTS by Brentwood Spa's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SKIN EXPERTS by Brentwood Spa (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SKIN EXPERTS by Brentwood Spa franchise locations are there?
As of their most recent FDD filing, SKIN EXPERTS by Brentwood Spa has 3 total units in the United States, including 0 franchised units and 3 company-owned units.
Is SKIN EXPERTS by Brentwood Spa a good franchise to buy?
FranchiseVerdict rates SKIN EXPERTS by Brentwood Spa as a F-grade franchise with a risk score of 90 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.