FranchiseVerdict
SKIN EXPERTS by Brentwood Spa logo
FV-02334·CAUTIONExcellent91

SKIN EXPERTS by Brentwood Spa

Health & Wellness - OtherFranchising since 2024Website
Investment
$486K – $865K
79th pct Other
Avg revenue
$17K
0th pct Other
Royalty
Units
3
14th pct Other
SBA default

Bottom line

  • Total investment $486K – $865K including a $40K franchise fee.
  • Average unit revenue of $17K/year (median $17K).
  • Rated CAUTION with a risk score of 70/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Skin Experts By Brentwood Spa Franchise Inc.
Parent company
Kul Holdings Inc.
Incorporated in
Delaware
HQ
8605 Santa Monica Blvd., Unit #63174, West Hollywood, California 90069-4109
Auditor
Sensiba LLP
Audited financials
Franchisor revenue
$0
vs $40K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SKIN EXPERTS by Brentwood Spa unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $16,726
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $486K–$865K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$4K
EBITDA margin
22.0%
Total invested
$710K
Payback
2317 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 SKIN EXPERTS by Brentwood Spa units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$50K

on $251K purchase

Total debt

$201K

SBA $0.1M + senior + seller note

Overview

About

Franchisees operate skincare and spa treatment centers offering services such as facials, peels, microdermabrasion, and body treatments. Day-to-day operations include managing licensed estheticians, scheduling client appointments, maintaining treatment inventory, and overseeing facility cleanliness and compliance with health regulations.

CEO
Marisa Cashel
Founded
2024
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$486K – $865K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$40K
Royalty
$1,500 per month
Ad fund
2.0%
typical 3–5%
Total fee load
2.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$17K
Per unit, per year
Median gross sales
$17K
Item 19 type
Historic product sales from company-owned outlets
Sample size
3 units
vs category median 12 · small
Range (low → high)
$7K$29K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank0th
vs Health & Wellness - Other peers
Investment cost rank79th
Lower investment ranks lower (better)
Royalty rate rank72th
Lower royalty = lower percentile (better)
Unit count rank14th
vs Health & Wellness - Other peers
Risk score rank86th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

70
Risk · 0-100
CAUTION70 / 100

Extremely small, unproven system with concerning unit economics and undisclosed profitability makes this a high-risk investment requiring intensive validation before commitment.

Score breakdown · what drove the 70 / 100 rating

  1. 01MINOROnly 3 units in system with unknown growth trajectory suggests minimal scale and unclear market validation
  2. 02MINORAverage revenue of $16,726 is extremely low for a $485,600-$865,100 investment, implying payback period exceeding 29-51 years
  3. 03MEDNet income not disclosed in Item 19 prevents assessment of actual profitability and ROI
  4. 04MINORFixed $1,500/month royalty on $16,726 average revenue equals 10.7% royalty rate, which is high relative to earnings
  5. 05MINORSignificant gap between low-end and high-end investment ($379,500 spread) suggests highly variable unit economics
  6. 06MEDNo disclosed franchisee growth or system expansion history with only 3 units indicates weak franchise model traction

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
71 hrs
On-the-job training
89 hrs
POS system
Meevo
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(402) 471-••••
NE
(850) 410-••••
FL
(651) 539-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

SKIN EXPERTS by Brentwood Spa · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above