Alloy Franchise Cost & 2025 FDD Data
46/100
Second tier
46 this brand46 Health & Fitness medianlikely 42–50 (high confidence)
Higher is better · an editorial assessment, not investment advice
#1,944 of 3,068 graded brands
Why a B: Helped by legal record and transparency. Held back by financial health and unit economics. See all six factors
- Total investment
- $299K – $541K
- Avg gross sales
- $387K
- 28 outlets reporting; not profit
- SBA charge-off
- 103 loans: too few to judge
Data from the FDD filing + SBA 7(a) records. Analysis by FranchiseVerdict · Methodology · Website · Report an error · Franchisor? Claim this listing
Alloy Personal Training is a boutique-fitness franchise offering coached small-group and one-on-one strength training, largely for adults over 40. Franchisees run studios on a membership model, staffing trainers and managing member results.
FranchiseVerdict summary · 2025 FDD
Per the 2025 FDD, a Alloy franchise requires a total initial investment of $299K – $541K, including a $60K franchise fee. Once open, the ongoing royalty is 7.0%. Per the 2025 FDD, average gross sales were $387K (28 outlets reporting; gross sales, not profit). Verdict grade: B (Second tier), an editorial assessment, not investment advice.
Sources: 2025 FDD · What one unit could make and lose →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium (issued 12 to 24 months ago; a newer filing is likely on file)
Evidence for the headline figures: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 7 headline figures on this page cite a page of the filing.
Overview
Quick verdict · vs Health & Fitness median
Top edge: green = better than the Health & Fitness median by more than 10%, red = worse by more than 10%, gray = within 10% or no benchmark. Source: FDD filings + SBA 7(a).
Data from public FDD filings and SBA records. Methodology
Bottom line
- RETURNSAverage gross sales of $387K/year (28 outlets reporting; gross sales, not profit).
- GROWTHIn the latest Item 20 year, the number of franchised outlets grew by 46 (47 opened, 1 closed).
- GROWTH+64 franchised outlets over the two years to 2024 (12 to 76, +533.3% in total, +151.7% a year compounded), with 77 total units.
AT STAKEOne unit at the Item 7 midpoint: $54K a year in payments on assumed SBA 7(a)-style terms.You put in about $84K of your own cash and personally guarantee a $336K loan. Assumptions are labeled in Sales; not investment advice.See what one unit could make and lose
Things to check before you sign (3)
- The franchisor keeps the right to compete inside your territory (Item 12, territory).
- You waive a jury trial in disputes with the franchisor (Item 17, renewal, termination and disputes).
- Item 15 (owner participation) requires the owner, or a principal the franchisor approves, to run the business day to day. Ask how much of the business that principal must own.
Checked and clear: no auditor doubt that the franchisor can keep operating, no net loss of franchised outlets in the latest Item 20 years, no lawsuit naming the franchisor in Item 3 and the full filing on file, and an Item 19 average from 28 units. Not on file here, so ask: SBA charge-off rate against the category median and supplier rebates.
What to do next
Step 1: Read the FDD itself.
Free: read the 2025 filing on this site, page by page. The franchisor must also give you its current FDD at least 14 days before you sign or pay. Or look it up in a state registry (Wisconsin, Minnesota, California). What to read first.
Step 2: Talk to current and former owners.
Free: Item 20 of the FDD lists every current owner and those who left last year, most with a phone number. Questions to ask.
Step 3: Talk to an SBA lender.
Free: the SBA's Lender Match, or the lenders already lending to this brand in the SBA section. Ask what you would personally guarantee and what the monthly payment would be. If you plan to use retirement savings, ask a CPA about the rules for that first.
Step 4: Have a franchise attorney review the FDD and agreement.
Free: your state bar's lawyer referral service can name franchise lawyers, and many offer a short first consultation. Bring the checks listed above.
Research steps, not investment or legal advice.
Can you afford it, and what does the money buy?
Entry cost (the Item 7 midpoint) is near the Health & Fitness median ($420K).
Source: FDD 2025 · Items 5–7 (fees and startup costs)
Do you qualify? The filing states no minimum net worth or liquid capital. Ask Alloy Personal Training, LLC (Item 1: 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076) and your lender what they require, and keep living costs for the first year outside the deal.
Full Item 7 breakdown17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Rent - 3 Monthsnot refundable | $14.4K | $31.8K | |
| Lease and Utility Security Deposits | $4K | $7.5K | |
| Architect/Project Managementnot refundable | $10K | $32.5K | |
| Leasehold Improvementsnot refundable | $95.2K | $180.3K | |
| Furniture, Fixtures and Equipmentnot refundable | $38K | $81K | |
| Signagenot refundable | $17K | $24K | |
| Initial Inventorynot refundable | $250 | $500 | |
| Permits and Licensesnot refundable | $1K | $3K | |
| Insurance - 3 Months of Annual Premiumnot refundable | $600 | $1.8K | |
| Grand Opening Marketingnot refundable | $30K | $40K | |
| Training Expensesnot refundable | $1.66K | $3.35K | |
| Computer Systemnot refundable | $4.7K | $6.9K | |
| Professional Feesnot refundable | $5K | $10K | |
| Office Suppliesnot refundable | $300 | $1K | |
| Miscellaneousnot refundable | $1.5K | $2.5K | |
| Additional Funds - 3 Monthsnot refundable | $15K | $55K | |
| Total initial investment | $299K | $541K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. The total row is the total as printed in Item 7. Actual costs may fall outside this range depending on market and build-out scope.
Item 6 · what you pay once you are open
Ongoing fees
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
Technology feeThe filing's detailTechnology Fee $286 weekly for CRM/POS, Scheduler, Alloy App, reporting dashboard, lead management, marketing campaign system, website, SEO, email, Fit Radio, LMS, ProfitKeeper, support and maintenance. | $286/week |
| Training feeAdditional training charge listed in Item 6 | $2,500 |
| Transfer fee | $10,000 |
| Renewal fee | $5,000 |
| Total fee loadnear the Health & Fitness median of 9.0% | 9.0% of sales |
What do units actually make?
Average gross sales are 16% below the Health & Fitness median ($458K).
Source: FDD 2025 · Item 19 (sales and earnings)
Items 6 (other fees), 7 (startup costs) and 19 (sales and earnings) · assumptions labeled
What you could make and lose: one unit
What one Alloy unit would ask of you, from the filing's Item 7 total and labeled assumptions.
Average gross sales are $387K (FDD Item 19, p.59), and the royalty and ad fund take about $35K of that a year (Item 6). This brand's Item 19 does not print cost lines. Enter your own from a lease quote, a payroll plan and calls with current owners. So this box does not estimate a profit. To cover the loan payment alone, one unit has to clear $54K a year after its food, labor, rent and other costs and the franchisor's fees.
How these figures are worked out
- Loan (assumption): 80% of the $420K Item 7 midpoint is a $336K loan, paid over 10 years at 10.5%: $54K a year. SBA 7(a)-style terms on a long-term rate; your lender sets yours.
What you put at risk
Your own cash in: about $84K Assumption (the part the loan does not cover of the $420K Item 7 midpoint), plus whatever anything Item 7 leaves out (its notes say what). The loan is $336K.
Personal guarantee. SBA 7(a) loans require a personal guarantee from anyone who owns 20% or more of the business. If the unit cannot pay, the lender can collect from you personally, which can include your savings and your home. The worst case is losing the cash you put in and still owing the rest of the loan.
Gross sales are not profit, and none of these figures is take-home pay until tax and every operating cost are paid. The assumptions are ours, not the filing's. Not investment advice.
Returns modelOne unit · several units · editable
One unit
One unit: what is left after the loan payment
Gross sales, minus the franchisor's fees and the operating costs, is the unit's EBITDA (earnings before interest, taxes, depreciation and amortization). Minus an assumed loan payment, that is what is left for you, before tax. Gross sales are not profit.
This brand's Item 19 does not print cost lines. Enter your own from a lease quote, a payroll plan and calls with current owners. Invested capital is the Item 7 total, which already includes its working-capital (additional funds) line.
Returns model · one unit
What would one Alloy unit leave you each year after the loan payment?
Item 19 reports $386,914 per unit.
Gross sales, not profit: the costs below decide what is left.
Item 6, as stored, a year. A fixed fee, so it comes off EBITDA as dollars, not a share of sales.
This brand's Item 19 does not print cost lines. Enter your own from a lease quote, a payroll plan and calls with current owners.
Illustrative category typicals, not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Item 7 midpoint of $299K to $541K
Item 7's $15K to $55K additional funds are already in the total
Left after the loan payment · per year
The unit's EBITDA minus the assumed loan payment. Before tax, depreciation and any cost your inputs leave out (insurance, accounting and legal, licenses, technology fees): not take-home pay.
Gross sales are not profit. Neither the filing nor a stated assumption on this page supplies direct costs, labor, rent / occupancy and other operating costs. Enter your own (a lease quote, owner calls) and the model runs on it.
Loan of $336K at 10.5% over 10 years, an assumption, not a quote. Return and payback are before tax, depreciation and the costs above. The loan usually needs your personal guarantee.
Buying several existing units? The acquisition scenario
Buying several units
What buying a few existing units could return
Prices an existing operator of a few units off the single-unit EBITDA above, after shared services, and finances it with an SBA 7(a) loan, a conventional loan and a seller note. It shows the yearly return on your cash (IRR), whether year-1 earnings cover the loan payments (DSCR) and how the price is paid for. It starts at 5 units; every deal term is an assumption you can change, and none is from the FDD.
Not modelled yet
Gross sales are not profit. Neither the filing nor a stated assumption on this page supplies direct costs, labor, rent / occupancy and other operating costs. Enter your own (a lease quote, owner calls) and the model runs on it.
This scenario starts from a per-unit EBITDA. Fill in the operating costs in the one-unit model above and it runs on that figure, or take it to the full ROI workbench, where the multi-unit and acquisition models accept your own per-unit economics.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD · filed by Alloy Personal Training, LLC
Financial performance
- Range (low → high)
- $158K→$691K2025 FDD Item 19, p.58
- Cohort dispersion (min → max)
- Transparency
- 4 / 10
- vs category median 3 / 10 (more detail than most)
Percentile ranks within Health & Fitness
Each rank is among the Health & Fitness brands that report that figure (the count is under each bar).
Average gross sales are only 0.9x the investment midpoint, so recouping the initial outlay is likely to take years even at strong margins. Gross sales are not profit.
vs Health & Fitness medians
How Alloy compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Who are you contracting with?
Alloy Personal Training, LLC, owned by Alloy Inter HoldCo, LLC (Alloy Holdings).
Item 1 (the franchisor) · who you're contracting with
The franchisor
Corporate structure & franchisor financials
- Legal entity
- Alloy Personal Training, LLC
- Parent company
- Alloy Inter HoldCo, LLC (Alloy Holdings)
- FDD Item 1, page 10 of the 2025 FDD
- Ultimate parent
- CapitalSpring
- FDD Item 1, page 10 of the 2025 FDD
- CEO title
- Chief Executive Officer/Founder
- Rick Mayo
- Incorporated in
- GA
- HQ
- 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $4.0M
- latest fiscal year in the 2025 FDD; $1.9M the year before
Affiliated brands
- Alloy Personal Training Center
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 10
2 other brands on this site name CapitalSpring as parent or ultimate parent in their own FDD.
- Beef 'O' Brady's (grade D)
- The Brass Tap (grade B)
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Rick Mayo
- Franchised outlets in
- 25 states and territories
- Item 20 Table 3, at year end
- States and territories listed
- 25
- registered or offered in, as the filing lists them (DC and territories included); not where units may open
Is the system healthy?
+64 franchised outlets over the two years to 2024 (12 to 76, +533.3% in total, +151.7% a year compounded).
Source: FDD 2025 · Item 20 (outlets opened, closed and transferred)
Item 20 (outlet counts) · unit dynamics
The growth chart
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
Last fiscal year · Item 20 rates and pipeline
- Reacquired
- 0
- Franchisor bought back
- Transfer rate
- 6.6%
- Owners selling to other franchisees
- Continuity rate
- 98.7%
- Units that stayed open
- Termination rate
- 1.3%
- Franchisor-initiated terminations
Item 20 · franchised units at year end
Franchised units rose from 12 in 2022 to 76 in 2024
Axis does not start at zero.
Source and method
Item 20 (outlet counts) Table 3 · franchised outlets at year end
Where current outlets are
Franchised outlets at year end by state, as the filing's Item 20 Table 3 counts them. Not a list of where the franchisor may sell new units.
Current outlets (count on the tile) · 25 statesNo current outlet
76 franchised outlets at year end in 25 states (Item 20 Table 3).
Registration-law states
States whose laws require the FDD to be filed, as the filing lists them; not where units may open.
- California
- Illinois
- Indiana
- Maryland
- Michigan
- Minnesota
- New York
- Rhode Island
- South Dakota
- Virginia
- Wisconsin
The states this FDD names in its state registration list or state addenda. It is not a count of where units operate.
Government records
SBA loan data
Matched to this brand from SBA 7(a) and 504 FOIA loan records.
- Loans on file
- 103
- SBA 7(a) loans matched to this brand, incl. those still being repaid
- Loan volume
- $25.5M
- Average loan
- $248K
- loan volume divided by loans
- Charge-off rate
- 103 loans: too few to judge
- Limited SBA coverage: 103 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
- Paid in full
- 103 loans: too few to judge
- Recent-loan charge-off
- 103 loans: too few to judge
- Lenders
- 16
Cumulative: every 7(a) loan matched to this brand in the SBA’s FOIA files, approved FY1991 onward. Historical lending data, not predictive of future performance. How SBA charge-off rates are calculated
The approval-year breakdown covers 103 resolved loans (FY2022 to FY2026).
SBA 7(a) · charge-off rate by approval year
Alloy: no charge-offs among resolved loans in the 3 rated years
Hollow rings on the axis: years with fewer than 10 resolved loans, not rated (recent years: too early to judge while loans are still being repaid). Their numbers are in the table.
Show the numbers by year
| Year | Resolved | Charged off | Rate |
|---|---|---|---|
| 2022 | 4 | 0 | Too early |
| 2023 | 13 | 0 | 0.0% |
| 2024 | 39 | 0 | 0.0% |
| 2025 | 41 | 0 | 0.0% |
| 2026 | 6 | 0 | Too early |
Dashed line: all franchise 7(a) loans approved the same year.
Source and method
Explore lender portfolios on Bank Reports or regional data on State Reports.
Full SBA lending reportlenders · charge-off rate · trend
Lender network · SBA 7(a)
SBA Lending Report
Lender, state and yearly detail for Alloy from SBA 7(a) FOIA loan records.
Top 10 SBA lenders by loan count
| Loans | Volume | Charge-off |
|---|---|---|
| The Huntington National Bank | ||
| 82 | $18.0M | 0.0% |
| First Bank of the Lake | ||
| 3 | $1.1M | Not on file |
| First Commonwealth Bank | ||
| 3 | $937K | Too few |
| U.S. Bank, National Association | ||
| 2 | $673K | Not on file |
| Tompkins Community Bank | ||
| 2 | $440K | Not on file |
| Barrington Bank & Trust Company, National Association | ||
| 1 | $360K | Not on file |
| VelocitySBA, LLC | ||
| 1 | $533K | Not on file |
| Schaumburg Bank & Trust Company, National Association | ||
| 1 | $350K | Not on file |
| Magnifi Financial CU | ||
| 1 | $427K | Not on file |
| First Command Bank | ||
| 1 | $500K | Not on file |
A lender’s rate counts only its resolved loans, the loans that have finished (paid in full or charged off); a 0.0% often means few of its loans have finished. Under 10 resolved loans, the rate reads “Too few”.
Charge-off rate by state (top 10 by loans)
| State | Loans | Charged off | Rate |
|---|---|---|---|
| TX Texas | 21 | 0 | Not on file |
| CA California | 10 | 0 | Not on file |
| IL Illinois | 10 | 0 | Not shown |
| NY New York | 8 | 0 | Not on file |
| CO Colorado | 6 | 0 | Not on file |
| OH Ohio | 6 | 0 | Not on file |
| AZ Arizona | 5 | 0 | Not on file |
| GA Georgia | 4 | 0 | Too few |
| MD Maryland | 4 | 0 | Not on file |
| NJ New Jersey | 4 | 0 | Not on file |
Rate: charged-off loans over resolved loans (paid in full plus charged off), shown from 10 resolved loans. "Too few": under 10 resolved. "Not shown": the stored figures cannot confirm 10 resolved. The Loans column counts every approval in the window, including loans still being repaid.
Source: SBA 7(a) FOIA loan-level data, matched to the brand by FranchiseVerdict.
What are the risks?
Main risk in the grade: financial health, then unit economics. The reasons are below.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Verdict grade + FDD Items 3 (litigation), 4 (bankruptcy), 8 (required suppliers), 16 (what you may sell), 21 (audited financials)
Risk and legal
Grade B: Second tier, 46/100 (category median 46); the full grade is at the top of the page.
How the grade is built
Why a B, factor by factor
- Financial health Weighs on it, weakest dimensionAudited financials; no going-concern doubt; franchisor reported a net loss; negative net worth
- Unit economics Weighs on itAvg gross sales $387K on a $420K investment midpoint, 0.9x (gross sales, not profit)
- Unit growth Neutral+64 franchised outlets over the two years to 2024 (12 to 76, +533.3% in total, +151.7% a year compounded); the score set aside an implausible stored growth figure; turnover 1.3%
- Scale Neutral76 franchised units, +1 company-owned (77 in all); franchising since 2019
- Legal HelpsNo litigation naming the franchisor in Item 3
- Transparency HelpsItem 19 discloses financial performance; audited financials
From the six scored dimensions, an editorial assessment, not investment advice. How the score is built
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation is required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Supplier relationship · Items 8 & 16
Ask what the franchisor earns on the supplies it sells you or the rebates it takes (Item 8).
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Notes from the filing review · not the score inputs
- 01MEDNet Income not disclosed in Item 19 prevents accurate ROI analysis; franchisees cannot validate profitability claims
- 02MINORAggressive 153.3% YoY unit growth is unsustainable and suggests possible recruitment-driven model rather than organic expansion
- 03MINORAverage gross sales of $386,914 against $299K – $541K investment create tight margin for profitability after 7% royalties and operating costs
- 04MEDNo litigation disclosed but Going Concern flag suggests potential undisclosed disputes or financial distress
- 05MINORHigh franchise fee ($60,000) combined with non-disclosure of net income creates earnings visibility gap
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before your own operating costs.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12 (territory), 15 (owner participation) and 17 (renewal, termination and disputes)
Contract and territory detail
| Allowed renewals | 1 |
|---|---|
| Protected territory | Yes |
| Exclusive territory | No |
| Territory radius | 2 mi |
| Territory population | 30,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Who runs it (Item 15) | The owner, or a principal the franchisor approves, must run it |
| Non-compete (years) | 2 years |
| Non-compete (miles) | 15 mi |
| Right of first refusal | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaults | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Roswell, Georgia (county of franchisor headquarters) |
| Jury trial waiver | Yes |
| Governing law | GA |
Items 5 (initial fees), 7 (startup costs), 12 (territory) and 20 (outlet counts) · development agreement
Area development (several units)
The filing offers a development agreement for several units. If you miss the schedule, the development agreement can be ended.
Every term, with its page
- If you miss the schedule
- The development agreement can be ended.
2025 FDD p.12
“If you fail to meet the dates in the Minimum Performance Schedule, we may terminate your Area Development Agreement.”Open Item 1, p.12 in the filing
Each unit still needs its own Item 7 investment on top of the development fee. Have a franchise attorney read the schedule and the default terms before you sign.
Items 10 (financing), 11 (training and support)
Training and operations
- Classroom training
- 51 hrs
- On-the-job training
- 0 hrs
- Training location
- Alloy Headquarters, Roswell, Georgia
- Ongoing training
- Required
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisor
- POS system
- Mindbody
- Operating tech stack
Items 5 (initial fees) & 11 (training and support)
Franchisor support
Item 20 (outlet counts) · call current owners
Franchisee contacts
Who can you call before you sign?
68 current outlets listed
Each record has a phone number and state. No franchisee names or cities. 68 records. From the filing's Item 20 (the outlet list); the FDD itself is the free source. Our list covers 68 of the 76 franchised outlets Item 20 counts at year end; the owner exhibit prints the rest without a usable phone number, or omits them.
For your own due-diligence calls only. Not for telemarketing, marketing lists, or automated or prerecorded calls or texts.
The list is not offered for this brand yet. The FDD's Item 20 exhibit lists the owners.
Frequently asked questions
How much does it cost to open a Alloy franchise?
Per the 2025 FDD, the total investment to open a Alloy franchise ranges from $299K to $541K, with an initial franchise fee of $60K. This is the Item 7 total in the Franchise Disclosure Document (FDD): the startup costs the franchisor lists, such as build-out, equipment, inventory and working capital. It usually leaves out buying land or a building; Item 7's notes say what is excluded.
What do Alloy franchise owners earn?
According to Item 19 of the Alloy FDD, average gross sales were $387K (28 outlets reporting; gross sales, not profit). What an owner keeps depends on location, operating costs and management.
Who owns Alloy?
Alloy is franchised by Alloy Personal Training, LLC. Its parent company is Alloy Inter HoldCo, LLC (Alloy Holdings). The ultimate parent named in the FDD is CapitalSpring. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Alloy FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Alloy FDD and qualifies whose outlets they describe.
What is Alloy's franchise failure rate?
There is no published franchise failure rate, and Alloy has too few resolved SBA 7(a) loans on file (fewer than 10) to show an SBA charge-off rate that would mean anything. The SBA charge-off rate is the share of a brand's resolved SBA 7(a) loans to its franchisees that the SBA wrote off, including purchased guarantees. Resolved means paid in full or charged off; active loans are excluded because their outcome is not yet known. It is a lending outcome, not a count of closed businesses. Review the turnover and closure figures in Item 20 of the FDD and speak with current and former franchisees.
How many Alloy franchise locations are there?
Per the 2025 FDD, Alloy has 76 franchised units and 1 company-owned (77 in all). In the latest year, the number of franchised outlets grew by 46 (47 opened, 1 closed).
Is Alloy a good franchise to buy?
FranchiseVerdict gives Alloy a B Verdict grade (Second tier) with a verdict score of 46 out of 100 (higher is better), an editorial assessment, not investment advice. Helped by legal record (no litigation naming the franchisor in Item 3) and transparency. Held back by financial health (audited financials) and unit economics (avg gross sales $387K on a $420K investment midpoint, 0.9x: gross sales, not profit). The “Why a B” section on this page lists all six dimensions and any adjustment. Speak with current franchisees before making any investment decision.
Other Health & Fitness franchises
Similar investment first, then by grade
This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.