Body20Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A BODY20 franchise requires a total initial investment of $265K – $456K, including a $65K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $470K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 39 loans[1]. Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $265K – $456K
- 53rd pct Health & Fitn…
- Avg gross sales
- $470K
- 24th pct Health & Fitn…
- Royalty
- 8.0%
- 55th pct Health & Fitn…
- Units
- 62
- 74th pct Health & Fitn…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 39 SBA loans charged off, well below the 16% franchise average.
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
The system grew 36% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $265K – $456K including a $65K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $470K/year (median $460K).
- Verdict B (Above Average) with a risk score of 54/100. SBA loan charge-off rate of 0.0% across 39 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 335.7% CAGR over 3 years with 62 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- BODY20 Franchisor LLC
- Parent company
- Sequel Brands, LLC
- Predecessor
- was the franchisor of
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- 4000 MacArthur Blvd., Suite 800, Newport Beach, California 92660
- Auditor
- Moss Adams LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
BODY20 franchisees operate Electro-Muscular Stimulation (EMS) fitness studios offering 20-minute workout sessions using specialized electrical stimulation technology. Day-to-day operations include managing class scheduling, training staff on equipment and client instruction, client onboarding and retention, and managing membership billing and studio overhead in a high-touch fitness service environment.
- CEO
- Lindsay Junk
- Headquarters
- CA
- Founded
- 2025
- FDD year
- 2025
- States available
- 22
FDD Item 7 · 2025 filing · 19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $65K | $65K | |
| Initial Training Feenot refundable | $3K | $3K | |
| Initial FF&E Packagenot refundable | $8K | $42K | |
| Presale Kitnot refundable | $6K | $9K | |
| Initial Retail Inventory Kitnot refundable | $6K | $9K | |
| Travel and Related Expenses During Initial Trainingnot refundable | $1K | $6K | |
| Security Deposits for Utilitiesnot refundable | $500 | $3K | |
| Rent and Security Depositnot refundable | $8K | $16K | |
| Net Leasehold Improvementsnot refundable | $111K | $159K | |
| Signagenot refundable | $8K | $20K | |
| Supplies and Accessoriesnot refundable | $500 | $2K | |
| Technology Systemnot refundable | $4K | $8K | |
| Technology-Related Feesnot refundable | $5K | $5K | |
| Business Licensesnot refundable | $1K | $5K | |
| Professional Feesnot refundable | $5K | $15K | |
| Insurance Deposit and Initial Premiumsnot refundable | $4K | $6K | |
| Grand Opening Marketingnot refundable | $15K | $25K | |
| Coach Onboarding Fees and Related Costsnot refundable | $250 | $9K | |
| Additional Funds, 3 monthsnot refundable | $15K | $50K | |
| Total initial investment | $265K | $456K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$131K
28.0% margin
Unlevered ROIC
33%
EBITDA / total invested capital
Payback
36 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $265K – $456K
- Near category avg vs category
- Liquid capital req'd
- $15K – $50K
- Better than avg vs category
- Franchise fee
- $45K – $65K
- Below avg, review vs category
- Royalty
- 8.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $1K |
| Training fee | $500 |
| Transfer fee | $16K |
| Renewal fee | $16K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $470K
- Per unit, per year
- Median gross sales
- $460K
- Item 19 type
- gross_sales
- Sample size
- 36 units
- vs category median 11 · large
- Range (low → high)
- $209K→$840K
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 180 Health & Fitness brands
vs Health & Fitness averages
How Body20 Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 62
- Opened
- 24
- Last reporting year
- Closed
- 8
- Turnover rate
- 12.9%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (yr3)
- +35.6%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 24
- Closed (3yr)
- 8
- Terminated (3yr)
- 3
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 2
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 31
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Indiana
- Michigan
- Rhode Island
- South Dakota
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 39
- Loan volume
- $13.0M
- Median loan
- $452K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Body20's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 11 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 39 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
BODY20 operates under a parent company embroiled in securities fraud litigation, lacks disclosed profitability data despite high investment requirements, and shows rapid but potentially unsustainable growth in a competitive boutique fitness market.
Litigation (Item 3)
2 case reference(s): 2 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Moss Adams LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 54 / 100 rating
- 01HIGHParent company (Xponential Fitness) under active securities litigation for fraud and pre-sale disclosure violations involving named executives Lindsay Junk and Anthony Geisler
- 02MEDNo average net income disclosed despite $469,629 average revenue — inability or unwillingness to show profitability is a major warning sign
- 03MEDHigh initial investment ($265K-$456K) paired with 8% royalties on gross sales creates significant break-even pressure with no disclosed path to profitability
- 04MINORRapid unit growth (35.6% YoY) in a boutique fitness category known for saturation and churn — growth rate may be unsustainable or mask underlying unit quality issues
- 05HIGHLitigation directly involves corporate officers responsible for franchise disclosures and marketing claims
- 06MINORFranchise Disclosure Document (Item 19) financial performance data not provided to analyst — prospective franchisees must obtain full FDD to verify actual unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius or Population |
| Protected territory | Yes |
| Territory sizeℹ | 50,000 people |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 6 |
View Item 3 litigation summary
2 case reference(s): 2 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 43 hrs
- On-the-job training
- 32 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Not offered
- Item 10
- POS system
- MindBody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody
Item 20 · call current owners
Franchisee Contacts
94 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
BODY20 · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a BODY20 franchise?
The total investment to open a BODY20 franchise ranges from $265K – $456K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do BODY20 franchise owners earn?
According to Item 19 of the BODY20 FDD, the average gross sales per unit is $470K. The median is $460K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is BODY20's franchise failure rate?
Based on SBA 7(a) loan data, BODY20 has a charge-off rate of 0.0% across 39 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many BODY20 franchise locations are there?
As of their most recent FDD filing, BODY20 has 62 total units in the United States, including 12 franchised units and 1 company-owned units. 24 new units were opened in the latest reporting year.
Is BODY20 a good franchise to buy?
FranchiseVerdict rates BODY20 as a B-grade franchise with a risk score of 54 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.