Body20 Franchise Cost, Revenue & Review 2026
- Investment
- $309K – $473K
- Disclosed sales
- not disclosed
- SBA charge-off
- 0.0%
- on 39 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
BODY20 is a boutique fitness franchise offering personal training powered by electro-muscle stimulation (EMS) technology. Franchisees run the studios, managing certified coaches, one-on-one sessions, and membership growth.
FranchiseVerdict summary · 2026
A BODY20 franchise requires a total initial investment of $309K – $473K, including a $65K franchise fee and an ongoing 8.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. SBA 7(a) loans show a 0.0% charge-off rate across 39 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $309K – $473K
- 59th pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 8.0%
- 72nd pct Health & Fitn…
- Units
- 63
- 73rd pct Health & Fitn…
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $309K – $473K including a $65K franchise fee, 8.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 60/100 (higher is better). SBA loan charge-off rate of 0.0% across 39 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -2 franchised outlets in the latest year (9 opened, 11 closed); 22 signed but not yet open (Item 20).
- FLAG10 units terminated last reporting year (15.9% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- BODY20 Franchisor LLC
- Parent company
- Sequel Brands, LLC
- FDD Item 1, page 10 of the 2026 FDD
- Ultimate parent
- Sequel Brands Holdings LLC
- FDD Item 1, page 10 of the 2026 FDD
- Predecessor
- BODY20 Global USA, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Lindsay Junk
- Incorporated in
- Delaware
- HQ
- 4000 MacArthur Blvd., Suite 800, Newport Beach, California 92660
- Auditor
- Independent auditor (report issued from Los Angeles, California; firm name not machine-extractable from text)
- Audited financials
Same owner · FDD Item 1, page 10
4 other brands on this site name Sequel Brands Holdings LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2026 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Lindsay Junk
- Headquarters
- California
- FDD year
- 2026
- States available
- 22
Can you afford it, and what does the money buy?
Entry cost is about typical for a health & fitness franchise (near the category median).
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee | $65K | $65K | |
| Initial Training Fee | $3K | $3K | |
| Initial FF&E Package (Financed) | $14K | $71K | |
| Presale Kit | $5K | $6K | |
| Initial Retail Inventory Kit | $3K | $6K | |
| Travel and Related Expenses During Initial Training | $1K | $6K | |
| Security Deposits for Utilities | $500 | $3K | |
| Rent and Security Deposit | $8K | $16K | |
| Net Leasehold Improvements | $148K | $180K | |
| Supplies and Accessories | $500 | $2K | |
| Technology System | $4K | $6K | |
| Technology-Related Fees | $5K | $5K | |
| Business Licenses | $1K | $5K | |
| Professional Fees | $3K | $5K | |
| Construction and Real Estate Management Services | $16K | $16K | |
| Insurance Deposit and Initial Premiums | $4K | $6K | |
| Opening Marketing | $15K | $15K | |
| Coach Onboarding Fees and Related Costs | $250 | $9K | |
| Additional Funds, 3 months | $15K | $50K | |
| Total initial investment | $309K | $473K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $309K – $473K
- Middle of category vs category
- Liquid capital req'd
- $15K – $50K
- Top 40% of category vs category
- Franchise fee
- $65K – $65K
- Bottom third — review vs category
- Royalty
- 8.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $1K |
| Training fee | $3K |
| Transfer fee | $5K |
| Renewal fee | $16K |
| Inventory (initial) | $3K – $6K |
| Total fee load | 10.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
BODY20 makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one BODY20 unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% (near the Health & Fitness median).
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 32.6% CAGR over 3 years across 63 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Body20 Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 63
- Opened
- 9
- Last reporting year
- Closed
- 11
- Terminated
- 10
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 17.5%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 97%
- vs corporate-owned
- Net growth (3-yr)
- -3.2%
- Net unit change over 3 years
- 3-yr CAGR
- +32.6%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 10
- Not renewed
- 0
- Transferred
- 6
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 22
- 0.35 per open outlet · Item 20 Table 5
- Projected new
- 22
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 22 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
22
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 39
- Loan volume
- $13.0M
- Median loan
- $452K
- 50th percentile
- Charge-off rate
- 0.0%
- on 39 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
- Typical loan rate
- 10.6%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- brand beats franchise avg ↓
- Jobs supported
- 455
- 3.5 per loan
- Lender concentration
- 67%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing Body20 franchisees
Showing 3 of 8 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Body20 from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 66%
- Avg interest rate
- 10.63%
- Lender concentration
- 66.7%
- Job velocity
- 3.5 per $100K
- NAICS benchmark
- 12.5%
- NAICS 713940
- Jobs supported
- 455
Top SBA lendersTop lender holds 67% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 26 | $6.9M | 0.0% |
| 2 | First Bank of the Lake | 6 | $3.1M | N/A |
| 3 | Simmons Bank | 2 | $600K | N/A |
| 4 | Locality Bank | 1 | $450K | 0.0% |
| 5 | Security National Bank of Omaha | 1 | $611K | N/A |
| 6 | JPMorgan Chase Bank, National Association | 1 | $385K | N/A |
| 7 | The Bank of Houston | 1 | $557K | N/A |
| 8 | LendingClub Bank, National Association | 1 | $426K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 15 | 0 | 0.0% |
| FLFlorida | 4 | 0 | -- |
| AZArizona | 3 | 0 | 0.0% |
| GAGeorgia | 3 | 0 | -- |
| NVNevada | 3 | 0 | 0.0% |
| ILIllinois | 2 | 0 | -- |
| INIndiana | 2 | 0 | -- |
| MOMissouri | 2 | 0 | -- |
| PAPennsylvania | 2 | 0 | 0.0% |
| SCSouth Carolina | 2 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 0.0% charge-off rate across 39 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
BODY20 operates under a parent company embroiled in securities fraud litigation, lacks disclosed profitability data despite high investment requirements, and shows rapid but potentially unsustainable growth in a competitive boutique fitness market.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Item 3 discloses no litigation against BODY20 itself, its parents, predecessors, or affiliates, but its CEO and other officers (who previously held roles at Xponential Fitness and its brands) are named as individual defendants in five pending matters: the AKT Lawsuit (former AKT franchisees), the Y6 Lawsuit (former Yoga Six franchisees), the Nickle Lawsuit (CycleBar/BFT franchisee), the consolidated Xponential Securities Litigation, and the consolidated Xponential Derivative Litigation.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Independent auditor (report issued from Los Angeles, California; firm name not machine-extractable from text)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 60 / 100 verdict
- 01HIGHParent company (Xponential Fitness) under active securities litigation for fraud and pre-sale disclosure violations involving named executives Lindsay Junk and Anthony Geisler
- 02MEDNo average net income disclosed despite $469,629 average revenue — inability or unwillingness to show profitability is a major warning sign
- 03MINORRapid unit growth (35.6% YoY) in a boutique fitness category known for saturation and churn — growth rate may be unsustainable or mask underlying unit quality issues
- 04HIGHLitigation directly involves corporate officers responsible for franchise disclosures and marketing claims
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 2 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 23 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | American Arbitration Association offices in the metropolitan area of franchisor's principal place of business (currently Newport Beach, California) |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 5 |
View Item 3 litigation summary
Item 3 discloses no litigation against BODY20 itself, its parents, predecessors, or affiliates, but its CEO and other officers (who previously held roles at Xponential Fitness and its brands) are named as individual defendants in five pending matters: the AKT Lawsuit (former AKT franchisees), the Y6 Lawsuit (former Yoga Six franchisees), the Nickle Lawsuit (CycleBar/BFT franchisee), the consolidated Xponential Securities Litigation, and the consolidated Xponential Derivative Litigation.
Items 10, 11
Training & Operations
- Classroom training
- 43 hrs
- On-the-job training
- 32 hrs
- Training location
- Franchisor's headquarters in Newport Beach, California, your Studio, or online
- Ongoing training
- Required
- Time to open
- 13 mo
- From signing to launch
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Third-party POS system (designated vendor)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Third-party POS system (designated vendor)
Item 20 · call current owners
Franchisee Contacts
101 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a BODY20 franchise?
The total investment to open a BODY20 franchise ranges from $309K – $473K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do BODY20 franchise owners earn?
BODY20 makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns BODY20?
BODY20 is franchised by BODY20 Franchisor LLC. Its parent company is Sequel Brands, LLC. The ultimate parent named in the FDD is Sequel Brands Holdings LLC. Source: FDD Item 1, 2026 filing.
What is Item 19 in the BODY20 FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the BODY20 FDD and qualifies whose outlets they describe.
What is BODY20's franchise failure rate?
Based on SBA 7(a) loan data, BODY20 has a charge-off rate of 0.0% across 39 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many BODY20 franchise locations are there?
As of their most recent FDD filing, BODY20 has 63 total units in the United States, including 61 franchised units and 2 company-owned units. 9 new units were opened in the latest reporting year.
Is BODY20 a good franchise to buy?
FranchiseVerdict rates BODY20 as a B-grade franchise with a verdict score of 60 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent BODY20, you can request corrections or provide updated information.
Other Health & Fitness franchises
Compare similar franchise opportunities in the Health & Fitness category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.