FranchiseVerdict
The Bar Method logo
FV-02599·MODERATEExcellent95

The Bar Method

Health & FitnessFranchising since 2021Website
Investment
$356K – $513K
65th pct Health & Fitn…
Avg revenue
$383K
17th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
74
75th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $356K – $513K including a $43K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $383K/year (median $329K).
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 72 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Bar Method Franchisor LLC
Parent company
Purpose Brands Holdings, LLC
Incorporated in
Delaware
HQ
111 Weir Drive, Woodbury, MN 55125
Auditor
Redpath and Company, LLC
Audited financials
Franchisor revenue
$3.8M
Most recent fiscal year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Bar Method unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $383,065
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $356K–$513K
Working capital
$
FDD reports $15K–$27K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$115K
EBITDA margin
30.0%
Total invested
$455K
Payback
48 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Bar Method units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.8M

on $8.8M purchase

Total debt

$7.0M

SBA $4.4M + senior + seller note

Overview

About

Bar Method franchisees operate boutique fitness studios offering barre-based fitness classes targeting primarily female clientele. Day-to-day operations include managing class schedules, instructor payroll, marketing, member retention, and facility maintenance for a studio-based recurring revenue model with membership and drop-in fees.

CEO
Thomas Leverton
Founded
2021
FDD year
2024
States available
20

Item 7 · what it costs

The Vitals

Total investment
$356K – $513K
All-in to open one unit
Liquid capital
$15K – $27K
Cash you must have on hand
Franchise fee
$43K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$383K
Per unit, per year
Median gross sales
$329K
Item 19 type
Gross Revenue
Sample size
72 units
vs category median 12 · large
Range (low → high)
$76K$1.0M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank17th
vs Health & Fitness peers
Investment cost rank65th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank75th
vs Health & Fitness peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
74
Opened
3
Last reporting year
Closed
5
Turnover rate
6.8%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Multi-unit owners
4.5%
Net growth (yr3)
-2.7%
Net unit change last year
3-yr CAGR
-6.4%
Compounded over last 3 years
2022
73-2
Franchised units
2023
75
Franchised units
2024
78
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
72
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

The Bar Method presents high risk due to system contraction, ongoing multi-state litigation involving misrepresentations, undisclosed profitability metrics, and franchisor going concern status.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORDeclining unit count (-2.7% YoY) indicates system contraction and potential franchisee struggles
  2. 02HIGHMultiple active litigation matters including Item 19 misrepresentation and unregistered franchise sales in multiple states
  3. 03MEDNet income not disclosed despite average revenue of $383,065, suggesting profitability concerns or unwillingness to share performance data
  4. 04HIGHGoing concern status raises questions about franchisor's financial viability and ability to support franchisees
  5. 05MEDHigh initial investment ($356K-$512K) combined with unit decline creates elevated risk of capital loss
  6. 06MINOR6% royalty on gross revenue (not net) creates cash flow pressure during slow periods

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
6 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
30 hrs
POS system
Studio Management System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

81 numbers

Locked
(646) 435-••••
NY
(929) 428-••••
NY
(925) 933-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

The Bar Method · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above