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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
ZIGGI’S COFFEE logoBAbove average
ZIGGI’S COFFEE
Quick-Service Restaurants
2026 FDD
Remove
Pepper Lunch logoBAbove average
Pepper Lunch
Quick-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2026
FDD issued Apr 23, 2026
Investment range
$587K – $1.8M
$691K – $1.7M
Liquid capital
$30K – $50K
$25K – $50K
Franchise fee
$40K
$50K
Royalty rate
6.0%
5.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$837K
$1.7M
Median gross sales
Not extracted
$1.4M
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
51 / 100
56 / 100
SBA charge-off rate
0.0% (n=54)
Not SBA-matched
SBA loans on record
54
N/A
Scale
Total units
115
8
Net change (latest yr)
+14
+3
Signed, not yet open
Not extracted
6 (0.75 per open outlet)
Turnover rate
1.7%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
52
178
Contacts
Franchisee phones
127
13

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Read the ZIGGI’S COFFEE vs Pepper Lunch editorial comparison →

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