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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierWILD BIRDS UNLIMITED Retail Remove |  BAbove average212 Contender eSports Gaming Center Retail Remove |
|---|---|---|
| Vitals | ||
Investment range | $227K – $379K | $196K – $406K |
Liquid capital | $52K – $63K | $20K – $45K |
Franchise fee | $40K | $39K |
Royalty rate | 4.0% | 6.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $858K | N/A |
Median gross sales | $773K | N/A |
Avg owner earnings Metric varies by brand. Check type below | $150K | N/A |
Earnings metric | Average Owner's Discretionary Cash Flow | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 84 / 100 | 50 / 100 |
SBA charge-off rate | 4.0% | N/A |
SBA loans on record | 161 | 12 |
| Scale | ||
Total units | 341 | 14 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 1.8% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 117 | 54 |
| Contacts | ||
Franchisee phones | 362 | 26 |
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