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FranchiseVerdict

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1 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Verlo Mattress logoBAbove average
Verlo Mattress
Retail
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 21, 2026
Investment range
$299K – $751K
Liquid capital
$18K – $96K
Franchise fee
$50K
Royalty rate
5.0%
Ad fund rate
Not extracted
Performance
Avg gross sales
$1.3MPer franchisee, not per outletOutlet subsetNet sales
Median gross sales
$996KPer franchisee, not per outletOutlet subset
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Earnings metric
Not classified
Risk
Rating
BAbove average
Verdict score
54 / 100
SBA charge-off rate
0.0% (n=11)
SBA loans on record
11
Scale
Total units
36
Net change (latest yr)
-6
Signed, not yet open
27 (0.75 per open outlet)
Turnover rate
0.0%
Contract
Initial term (years)
10
Renewal term (years)
10
Initial training (hrs)
140
Contacts
Franchisee phones
26

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