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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, Net Revenue). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Town Square logoCAverage
Town Square
Education
2026 FDD
Remove
Celebree School logoAStrongest tier
Celebree School
Education
2026 FDD
Remove
Vitals
FDD filing
2026 FDD
2026 FDD
Investment range
$893K – $1.5M
$1.0M – $1.4M
Liquid capital
$90K – $165K
$125K – $200K
Franchise fee
$100K
$75K
Royalty rate
7.0%
7.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$1.3MIncl. company outlets
$2.2MNet sales
Median gross sales
$1.4MIncl. company outlets
$2.3M
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
Net Revenue
Risk
Rating
CAverage
AStrongest tier
Verdict score
43 / 100
79 / 100
SBA charge-off rate
Limited · 10 loans
0.0% (n=40)
SBA loans on record
10
40
Scale
Total units
11
72
Net change (latest yr)
+2
+15
Signed, not yet open
12 (1.09 per open outlet)
63 (0.88 per open outlet)
Turnover rate
0.0%
1.4%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
40
101
Contacts
Franchisee phones
14
70

Looking for a detailed head-to-head breakdown?

Read the Town Square vs Celebree School editorial comparison →

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