Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
Thai Express logoDBelow average
Thai Express
Quick-Service Restaurants
2025 FDD
Remove
The Red Bird logoCAverage
The Red Bird
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 28, 2025
2025 FDD
Investment range
$486K – $950K
$290K – $1.2M
Liquid capital
$25K – $36K
$50K – $150K
Franchise fee
$30K
$65K
Royalty rate
6.0%
7.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
CAverage
Verdict score
30 / 100
40 / 100
SBA charge-off rate
Limited · 10 loans
Not SBA-matched
SBA loans on record
10
N/A
Scale
Total units
6
3
Net change (latest yr)
-2
0
Signed, not yet open
12 (2.00 per open outlet)
0 (0.00 per open outlet)
Turnover rate
33.3%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
200
45
Contacts
Franchisee phones
17
0

Looking for a detailed head-to-head breakdown?

Read the Thai Express vs The Red Bird editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →