Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
sweetFrog logoDBelow average
sweetFrog
Quick-Service Restaurants
2025 FDD
Remove
Rooster & Rice logoCAverage
Rooster & Rice
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 28, 2025
FDD issued Apr 18, 2025
Investment range
$257K – $659K
$354K – $560K
Liquid capital
$20K – $20K
$40K – $60K
Franchise fee
$30K
$35K
Royalty rate
5.0%
5.0%
Ad fund rate
1.5%
1.0%
Performance
Avg gross sales
$519K
$797KCompany-owned only
Median gross sales
$491K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
CAverage
Verdict score
35 / 100
43 / 100
SBA charge-off rate
27.3% (n=18)
Not SBA-matched
SBA loans on record
18
N/A
Scale
Total units
206
8
Net change (latest yr)
-10
0
Signed, not yet open
17 (0.08 per open outlet)
3 (0.38 per open outlet)
Turnover rate
6.3%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
64
90
Contacts
Franchisee phones
95
1

Looking for a detailed head-to-head breakdown?

Read the sweetFrog vs Rooster & Rice editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →