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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Superior Play Systems logoBAbove average
Superior Play Systems
Retail
2023 FDD
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Learning Express logoBAbove average
Learning Express
Retail
2025 FDD
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Vitals
FDD filing
FDD issued Apr 30, 2023
FDD issued Apr 1, 2025
Investment range
$266K – $318K
$201K – $388K
Liquid capital
$44K – $59K
$10K – $30K
Franchise fee
$40K
$40K
Royalty rate
5.0%
5.0%
Ad fund rate
1.0%
0.0%
Performance
Avg gross sales
$2.3MCompany-owned only2 outlets
$837K
Median gross sales
$2.3MCompany-owned only2 outlets
$820K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Total Gross Sales
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
46 / 100
56 / 100
SBA charge-off rate
Not SBA-matched
22.9% (n=76)
SBA loans on record
N/A
76
Scale
Total units
7
86
Net change (latest yr)
0
-2
Signed, not yet open
0 (0.00 per open outlet)
1 (0.01 per open outlet)
Turnover rate
0.0%
14.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
48
422
Contacts
Franchisee phones
8
93

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