Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These figures come from FDDs of different years (2023, 2024). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Salata logoBAbove average
Salata
Quick-Service Restaurants
2023 FDD
Remove
Daddy’s Chicken Shack logoCAverage
Daddy’s Chicken Shack
Quick-Service Restaurants
2024 FDD
Remove
Vitals
FDD filing
FDD issued May 31, 2023
FDD issued May 21, 2024
Investment range
$776K – $1.2M
$726K – $1.2M
Liquid capital
$20K – $30K
$45K – $60K
Franchise fee
$40K
$45KMaster/area fee
Royalty rate
5.0%
6.0%
Ad fund rate
2.0%
0.0%
Performance
Avg gross sales
$1.3MOutlet subsetNet sales
No Item 19 representation
Median gross sales
$1.3MOutlet subset
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
68 / 100
45 / 100
SBA charge-off rate
Limited · 18 loans
Under 10 loans (3)
SBA loans on record
18
3
Scale
Total units
90
3
Net change (latest yr)
+6
+2
Signed, not yet open
7 (0.08 per open outlet)
13 (4.33 per open outlet)
Turnover rate
1.1%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
382
24
Contacts
Franchisee phones
7
16

Looking for a detailed head-to-head breakdown?

Read the Salata vs Daddy’s Chicken Shack editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →