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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
PLANET FITNESS logoAStrongest tier
PLANET FITNESS
Health & Fitness
2025 FDD
Remove
F45 Training logoCAverage
F45 Training
Recreation & Entertainment
2026 FDD
Remove
Vitals
FDD filing
FDD issued Jun 27, 2025
FDD issued Apr 1, 2026
Investment range
$1.5M – $5.2M
$362K – $858K
Liquid capital
$68K – $469K
$60K – $100K
Franchise fee
$20K
$60K
Royalty rate
7.0%
7.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$1.9M
$481K
Median gross sales
Not extracted
$429K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
AStrongest tier
CAverage
Verdict score
75 / 100
41 / 100
SBA charge-off rate
Limited · 173 loans
12.1% (n=242)
SBA loans on record
173
242
Scale
Total units
2,568
708
Net change (latest yr)
+97
-45
Signed, not yet open
84 (0.03 per open outlet)
85 (0.12 per open outlet)
Turnover rate
0.1%
9.8%
Contract
Initial term (years)
12
10
Renewal term (years)
12
10
Initial training (hrs)
94
120
Contacts
Franchisee phones
2,590
0

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