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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Oxi Fresh logoBAbove average
Oxi Fresh
Cleaning & Maintenance
2026 FDD
Remove
OMEX logoBAbove average
OMEX
Cleaning & Maintenance
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 15, 2026
FDD issued Nov 24, 2025
Investment range
$51K – $87K
$52K – $83K
Liquid capital
$1K – $8K
$8K – $18K
Franchise fee
$47K
$25K
Royalty rate
Flat fee
4.0%
Ad fund rate
3.0%
1.0%
Performance
Avg gross sales
$157KPer franchisee, not per outlet
No Item 19 representation
Median gross sales
$111KPer franchisee, not per outlet
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
46 / 100
51 / 100
SBA charge-off rate
21.9% (n=63)
Under 10 loans (2)
SBA loans on record
63
2
Scale
Total units
461
26
Net change (latest yr)
-26
+1
Signed, not yet open
Not extracted
Not extracted
Turnover rate
9.8%
3.8%
Contract
Initial term (years)
7
10
Renewal term (years)
7
5
Initial training (hrs)
18
44
Contacts
Franchisee phones
219
25

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