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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	FWeakest tier MELTwich Quick-Service Restaurants Remove	BAbove average Cookie Co. Quick-Service Restaurants Remove	DBelow average Chaiwale & Co. Quick-Service Restaurants Remove
Vitals
Investment range	$264K – $523K	$233K – $553K	$211K – $580K
Liquid capital	$10K – $30K	$15K – $35K	$30K – $60K
Franchise fee	$30K	$35K	$35K
Royalty rate	6.0%	7.0%	6.0%
Ad fund rate	2.0%	1.0%	2.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	P&L Bottom Line	P&L Bottom Line
Risk
Rating	FWeakest tier	BAbove average	DBelow average
Verdict score	21 / 100	51 / 100	30 / 100
SBA charge-off rate	0.0%	50.0%	N/A
SBA loans on record	2	11	N/A
Scale
Total units	3	12	1
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	0.0%	0.0%	0.0%
Contract
Initial term (years)	10	10	10
Renewal term (years)	10	10	5
Initial training (hrs)	69	80	70
Contacts
Franchisee phones	1	22	1

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