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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Massage Envy logoBAbove average
Massage Envy
Personal Care & Beauty
2025 FDD
Remove
Palm Beach Beauty & Tan logoBAbove average
Palm Beach Beauty & Tan
Personal Care & Beauty
2025 FDD
Remove
Sweathouz logoAStrongest tier
Sweathouz
Personal Care & Beauty
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 25, 2025
FDD issued Apr 23, 2025
FDD issued Apr 30, 2026
Investment range
$719K – $1.1M
$648K – $1.1M
$632K – $1.3M
Liquid capital
$117K – $130K
$60K – $60K
$20K – $40K
Franchise fee
$45K
$30K
$45K
Royalty rate
6.0%
4.0%
6.0%
Ad fund rate
2.0%
2.0%
3.0%
Performance
Avg gross sales
$1.1M
$527K
Partial, no system average
Median gross sales
$1.1M
$484K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Earnings metric
Not classified
P&L Bottom Line
Not classified
Risk
Rating
BAbove average
BAbove average
AStrongest tier
Verdict score
65 / 100
60 / 100
71 / 100
SBA charge-off rate
8.5% (n=598)
Not SBA-matched
0.0% (n=42)
SBA loans on record
598
N/A
42
Scale
Total units
1,009
650
82
Net change (latest yr)
-44
-1
+44
Signed, not yet open
8 (0.01 per open outlet)
0 (0.00 per open outlet)
36 (0.44 per open outlet)
Turnover rate
12.0%
1.2%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
5
Initial training (hrs)
120
398
75
Contacts
Franchisee phones
1,032
100
0

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