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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Ledo Pizza logoBAbove average
Ledo Pizza
Full-Service Restaurants
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Mason's Lobster logoAStrongest tier
Mason's Lobster
Full-Service Restaurants
Remove
Vitals
Investment range
$206K – $673K
$241K – $629K
Liquid capital
$10K – $25K
$5K – $20K
Franchise fee
$30K
$35K
Royalty rate
5.0%
5.0%
Ad fund rate
1.0%
1.0%
Performance
Avg gross sales
$1.2M
N/A
Median gross sales
$1.1M
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
56 / 100
78 / 100
SBA charge-off rate
19.2%
0.0%
SBA loans on record
30
13
Scale
Total units
118
32
Net change (latest yr)
N/A
N/A
Turnover rate
1.7%
7.1%
Contract
Initial term (years)
5
10
Renewal term (years)
5
5
Initial training (hrs)
140
40
Contacts
Franchisee phones
93
0

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