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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageHomewatch CareGivers Senior Care 2026 FDD Remove |  AStrongest tier2nd Family Senior Care 2026 FDD Remove |  AStrongest tierBrightStar Care Senior Care 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2026 FDD | FDD issued Mar 19, 2026 | FDD issued Apr 1, 2026 |
Investment range | $143K – $194K | $120K – $218K | $103K – $220K |
Liquid capital | $70K – $90K | $20K – $40K | $54K – $84K |
Franchise fee | $50K | $60K | $25K |
Royalty rate | 5.0% | 5.5% | 5.3% |
Ad fund rate | 2.0% | 1.0% | 2.5% |
| Performance | |||
Avg gross sales | $1.4M | $1.7MPer franchisee, not per outletIncl. company outlets | $2.4M |
Median gross sales | $666K | $1.6MPer franchisee, not per outletIncl. company outlets | $2.0M |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Gross Sales Less Expenses | Not classified |
| Risk | |||
Rating | CAverage | AStrongest tier | AStrongest tier |
Verdict score | 40 / 100 | 76 / 100 | 75 / 100 |
SBA charge-off rate | 25.0% (n=70) | Under 10 loans (3) | Limited · 107 loans |
SBA loans on record | 70 | 3 | 107 |
| Scale | |||
Total units | 260 | 25 | 427 |
Net change (latest yr) | +29 | +19 | +23 |
Signed, not yet open | 24 (0.09 per open outlet) | 23 (0.92 per open outlet) | 21 (0.05 per open outlet) |
Turnover rate | 5.0% | 0.0% | 2.8% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 10 | 5 |
Initial training (hrs) | 200 | 50 | 49 |
| Contacts | |||
Franchisee phones | 145 | 26 | 45 |
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