Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These figures come from FDDs of different years (2024, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
HobbyTown logoAStrongest tier
HobbyTown
Retail
2026 FDD
Remove
Mobility Plus logoBAbove average
Mobility Plus
Retail
2024 FDD
Remove
Vitals
FDD filing
2026 FDD
FDD issued Apr 18, 2024
Investment range
$327K – $458K
$316K – $465K
Liquid capital
$23K – $40K
$100K – $150K
Franchise fee
$50K
$60K
Royalty rate
4.8%
6.0%
Ad fund rate
0.0%
2.0%
Performance
Avg gross sales
$1.6M
$403K
Median gross sales
$1.4M
$347K
Avg owner earnings
Metric varies by brand. Check type below
$86K
Not extracted
Earnings metric
Adjusted Operating Income
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
73 / 100
46 / 100
SBA charge-off rate
14.2% (n=165)
Limited · 52 loans
SBA loans on record
165
52
Scale
Total units
86
53
Net change (latest yr)
-9
-9
Signed, not yet open
2 (0.02 per open outlet)
16 (0.30 per open outlet)
Turnover rate
11.6%
18.9%
Contract
Initial term (years)
10
5
Renewal term (years)
10
5
Initial training (hrs)
29
48
Contacts
Franchisee phones
95
65

Looking for a detailed head-to-head breakdown?

Read the HobbyTown vs Mobility Plus editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →