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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Total Gross Sales, Gross Margin). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Greek Xpress logoDBelow average
Greek Xpress
Quick-Service Restaurants
2022 FDD
Remove
Pizza Factory logoCAverage
Pizza Factory
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 22, 2022
FDD issued Jan 30, 2025
Investment range
$199K – $858K
$318K – $740K
Liquid capital
$30K – $100K
$35K – $60K
Franchise fee
$30K
$25K
Royalty rate
6.0%
5.0%
Ad fund rate
2.0%
3.0%
Performance
Avg gross sales
Partial, no system averageOutlets $840K-$1.4M
$917KIncl. company outlets
Median gross sales
Not extracted
$834KIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Total Gross Sales
Gross Margin
Risk
Rating
DBelow average
CAverage
Verdict score
35 / 100
40 / 100
SBA charge-off rate
Not SBA-matched
26.7% (n=39)
SBA loans on record
N/A
39
Scale
Total units
7
111
Net change (latest yr)
0
+7
Signed, not yet open
0 (0.00 per open outlet)
6 (0.05 per open outlet)
Turnover rate
0.0%
2.7%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
95
225
Contacts
Franchisee phones
1
12

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