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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (PROFIT BEFORE OTHER EXPENSES (8), Average Unit Volume / Gross Sales (AUV)). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  AStrongest tierGoldfish Swim School Education 2026 FDD Remove |  AStrongest tierTierra Encantada Education 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 6, 2026 | FDD issued Mar 20, 2026 |
Investment range | $1.7M – $3.7M | $1.6M – $4.5M |
Liquid capital | $75K – $350K | $150K – $300K |
Franchise fee | $50K | $60K |
Royalty rate | 6.0% | 7.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $2.0M | $3.0M2 outlets |
Median gross sales | $1.8M | $3.0M2 outlets |
Avg owner earnings Metric varies by brand. Check type below | $561K | Not extracted |
Earnings metric | PROFIT BEFORE OTHER EXPENSES (8) | Average Unit Volume / Gross Sales (AUV) |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 99 / 100 | 70 / 100 |
SBA charge-off rate | 0.0% (n=106) | Under 10 loans (2) |
SBA loans on record | 106 | 2 |
| Scale | ||
Total units | 199 | 16 |
Net change (latest yr) | +20 | +2 |
Signed, not yet open | Not extracted | 13 (0.81 per open outlet) |
Turnover rate | 1.5% | 0.0% |
| Contract | ||
Initial term (years) | 15 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 116 | 104 |
| Contacts | ||
Franchisee phones | 14 | 18 |
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