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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Econo Lodge logoBAbove average
Econo Lodge
Lodging
2024 FDD
Remove
RODEWAY INN logoBAbove average
RODEWAY INN
Lodging
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 1, 2024
FDD issued Apr 1, 2026
Investment range
$175K – $955K
$109K – $702K
Liquid capital
$10K – $30K
$10K – $25K
Franchise fee
$30K
$25K
Royalty rate
5.0%
5.0%
Ad fund rate
3.5%
3.5%
Performance
Avg gross sales
Partial, no system average
Partial, no system average
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
51 / 100
53 / 100
SBA charge-off rate
1.1% (n=121)
4.0% (n=339)
SBA loans on record
121
339
Scale
Total units
677
432
Net change (latest yr)
-25
-15
Signed, not yet open
13 (0.02 per open outlet)
19 (0.04 per open outlet)
Turnover rate
8.0%
11.6%
Contract
Initial term (years)
20
20
Renewal term (years)
Not extracted
Not extracted
Initial training (hrs)
79
57
Contacts
Franchisee phones
78
69

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