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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
DoodyCalls logoAStrongest tier
DoodyCalls
Pet Services
2026 FDD
Remove
Scoop Soldiers logoAStrongest tier
Scoop Soldiers
Pet Services
2026 FDD
Remove
Vitals
FDD filing
2026 FDD
FDD issued Mar 27, 2026
Investment range
$76K – $94K
$64K – $123K
Liquid capital
$23K – $28K
$10K – $15K
Franchise fee
$40K
$40K
Royalty rate
7.5%
16.0%
Ad fund rate
1.5%
2.0%
Performance
Avg gross sales
$222KPer territory, not per outlet
$170KPer territory, not per outlet
Median gross sales
Not extracted
$129KPer territory, not per outlet
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
Verdict score
81 / 100
81 / 100
SBA charge-off rate
Limited · 16 loans
Not SBA-matched
SBA loans on record
16
N/A
Scale
Total units
134
115
Net change (latest yr)
+23
0
Signed, not yet open
6 (0.04 per open outlet)
1 (0.01 per open outlet)
Turnover rate
1.5%
2.6%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
43
39
Contacts
Franchisee phones
56
22

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