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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	BAbove average Cookie Co. Quick-Service Restaurants Remove	FWeakest tier MELTwich Quick-Service Restaurants Remove	BAbove average House of Bread Quick-Service Restaurants Remove
Vitals
Investment range	$233K – $553K	$264K – $523K	$198K – $584K
Liquid capital	$15K – $35K	$10K – $30K	N/A
Franchise fee	$35K	$30K	$35K
Royalty rate	7.0%	6.0%	6.0%
Ad fund rate	1.0%	2.0%	2.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	P&L Bottom Line	Not classified	P&L Bottom Line
Risk
Rating	BAbove average	FWeakest tier	BAbove average
Verdict score	51 / 100	21 / 100	48 / 100
SBA charge-off rate	50.0%	0.0%	0.0%
SBA loans on record	11	2	5
Scale
Total units	12	3	6
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	0.0%	0.0%	25.0%
Contract
Initial term (years)	10	10	10
Renewal term (years)	10	10	10
Initial training (hrs)	80	69	274
Contacts
Franchisee phones	22	1	4

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