Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These brands report different earnings metrics (Sales, Net Income). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
COBS Bread logoBAbove average
COBS Bread
Quick-Service Restaurants
2025 FDD
Remove
Ellianos Coffee logoBAbove average
Ellianos Coffee
Quick-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
FDD issued Oct 24, 2025
FDD issued Mar 17, 2026
Investment range
$934K – $1.3M
$797K – $1.4M
Liquid capital
$18K – $65K
$10K – $15K
Franchise fee
$25K
$30K
Royalty rate
7.0%
6.0%
Ad fund rate
3.0%
1.3%
Performance
Avg gross sales
Partial, no system average
$1.3MOutlet subsetNet sales
Median gross sales
Not extracted
$1.3MOutlet subset
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Sales
Net Income
Risk
Rating
BAbove average
BAbove average
Verdict score
49 / 100
65 / 100
SBA charge-off rate
Not SBA-matched
Limited · 36 loans
SBA loans on record
N/A
36
Scale
Total units
194
73
Net change (latest yr)
+12
+10
Signed, not yet open
Not extracted
48 (0.66 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
640
110
Contacts
Franchisee phones
188
38

Looking for a detailed head-to-head breakdown?

Read the COBS Bread vs Ellianos Coffee editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →