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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
COBS Bread logoBAbove average
COBS Bread
Quick-Service Restaurants
2025 FDD
Remove
Big Chicken logoCAverage
Big Chicken
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Oct 24, 2025
FDD issued Apr 30, 2025
Investment range
$934K – $1.3M
$682K – $1.5M
Liquid capital
$18K – $65K
$25K – $100K
Franchise fee
$25K
$40K
Royalty rate
7.0%
6.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
Partial, no system average
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Sales
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
49 / 100
44 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (9)
SBA loans on record
N/A
9
Scale
Total units
194
24
Net change (latest yr)
+12
+12
Signed, not yet open
Not extracted
7 (0.29 per open outlet)
Turnover rate
0.0%
37.5%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
640
260
Contacts
Franchisee phones
188
34

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Read the COBS Bread vs Big Chicken editorial comparison →

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